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Context

  • Enhance our Xandr Integration for vCPM, CPC and CPCv based bookings to work with guaranteed outcomes instead of impressions, this way users in ADvendio can set up Campaigns based on a target number of viewable impressions; clicks or completed views and book these settings directly to Xandr. Creating a more seamless transition of the data between the two systems and less effort adjusting bookings manually in Xandr.



1. When setting Outcomes on an ALI (Augmented Line Item) Campaign Item

  1. First, you need to set up an AdType with:

    1. Product Type → Video

    2. AdType → Augmented (ALI)

    3. Plus the necessary extra fields you required

  2. Set up your Adspec

    1. Create an AdPrice indicating your Billing category of choice

    2. The following billing categories are accepted in Ad Price or Campaign Item Level

      1. CPM = Impressions

      2. vCPM = Viewable Impressions

      3. CPCv = completed video views

    3. The “quantity” of each billing category is selected also at a Campaign Item Level

  3. Select Budget Type on your Media Campaign and Delivery Type Campaign Item(s)

    1. Revenue (Fixed Revenue in Xandr)

    2. Impression (Fixed Revenue in Xandr)

    3. Flexible (Flexible Revenue in Xandr)

      image-20240110-185515.png


      image-20240110-185327.png


  4. The Media Campaign Budget Type needs to go in accord with the Billing category selected

    1. Revenue or Impression only works with:

      1. CPM

      2. vCPM (Viewable CPM)

      3. CPCv

    2. Flexible works with:

      1. Dynamic CPM

      2. Cost Plus

  5. The desired Outcomes are properly configured, if everything else is done the Items must be submitted to Xandr


2. When setting Outcomes on a GDALI Line Item

  1. First, you need to set up an AdType with:

    1. Product Type → Video

    2. AdType → GDALI (Guaranteed Augmented)

    3. Plus the necessary extra fields you required

  2. Set up your Adspec

    1. Create an AdPrice indicating your Billing category of choice

    2. The following billing categories are accepted in Ad Price or Campaign Item Level

      1. CPM = Impressions

      2. vCPM = Viewable Impressions

      3. CPCv = completed video views

    3. The “quantity” of each billing category is selected also at a Campaign Item Level

  3. Select Budget Type on your Media Campaign and Delivery Type Campaign Item(s)
    ⚠️ DELIVERY TYPE ALWAYS NEED TO HAVE AN OPTION SELECTED

    1. Revenue (Fixed Revenue in Xandr)

    2. Impression (Fixed Revenue in Xandr)

    3. Flexible (Flexible Revenue in Xandr)

  4. The Media Campaign Budget Type needs to go in accord with the Billing category selected

    1. Revenue or Impression only works with:

      1. CPM

      2. vCPM (Viewable CPM)

      3. CPCv

    2. Flexible works with:

      1. Dynamic CPM

      2. Cost Plus

  5. The desired Outcomes are properly configured, if everything else is done the Items must be submitted to Xandr

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