An ad type describes the format of an advertisement. For example, ad types can be rectangles, skyscrapers, or any combination of those etc. For print these can be a full page, half page, quarter page etc. Together with the placement and site, ad types define your "inventory products": ad specs. You have multiple ways and wizards to create AdTypes. The easiest is to use the 3.4 Inventory and Rates Manager. But you can always make changes or even create them manually also by navigating to the AD Type record page and clicking on "New".
Create an Ad type
To create a new Ad type please follow these steps: Pick the relevant record type (AdServer or "Print" for Print, Standard for OOH) for your new Ad Type.
Digital
The print Ad Type fields also vary slightly from the digital fields:
Set Bleed
For your print ad types you can set the bleed for your specific ad type. This information will be moved to the campaign into the respective campaign item and later can be transferred into your flat planning tool. Therefore you have to maintain data in the following two fields:
- Set Bleed - Please check if this AdType /Campaign item uses bleeding.
- Bleed Amount - Please enter the amount of bleed in points, mm, or inches.
Example:
Version 2.95 and up
Alternatively you can manage your bleed setting in the Ad Spec object. This will give you a greater flexibility to organize different setting for the same Ad Type and pass this to your flat planning system. The effective bleed amount in your AdSpec will overwrite the amount in Adtype if set otherwise lookup the AdType value.
More Information:
Please also refer to the following pages:
- Generic 7.3.4 DFP Features