Every Buying order has to have a linked Campaign item. So we suggest the following flow:
Create a Buying Campaign item
Create a Media Campaign
Add a Buying order/s and Buying Item/s
Set a Targeting
Submit Your Buying order/s
Synchronize Buying Item Status
Sync delivery data from the AdServers
Create a Buying Campaign Item
To create a Buying Campaign Item we suggest the easiest steps:
Access the Ad Specs through the app launcher
Select a Buying record type
Fill in the mandatory fields and click Save.
Go to the app launcher search for Ad Price and click New
Link the Ad Spec, fill in the List Price, and make sure to select the Billing Category as "Budget."
Click Save.
Create a new Media Campaign
To Create a Media Campaign
Access the app launcher, type "Media Campaign" and fill out the necessary fields.
Add a Campaign Item through “Media Search.”
Or go to the related page of the media campaign.
Click on "Add Items."
Select the buying campaign item, click "Start Campaign Builder," fill out the necessary fields, and then click "Save."
Click on the campaign item that has been added to the related page.
Add Buying Order by using the action button in the new Buying Order-related list on the Campaign Item.
Buying Order creation component
Select the Record Type and Connection for your Buying Order
The layout will open with the fields that were previously configured in an active Buying Configuration for this connection
After Selecting the Record Type and Connection of your Buying Order, Press Save
Select a Budget Type for the Buying Order
You can now select a Budget Type for your Xandr and DV360 Buying Orders and Items.
This feature has been introduced in version 2.170 and is only available for the Xandr and Google Display & Video 360 integrations.
When creating a new Buying Order:
Select Xandr or Google Display & Video 360
Choose "Impressions Budget" to create Buying Orders / Items with budget type impressions or “Revenue Budget” to use currency as budget type
Important to note
If the picklist menu doesn’t automatically show “Impressions Budget”, the field should be:
firstly added to the Buying Order Budget Type picklist value list
then also added to the Xandr and DV360 Record types picklist values
Add a Buying Item to the Buying Order
Click the Add Buying Item button at the bottom. ℹ️ You can add multiple Buying Items in one Buying Order
Fill out the necessary fields for your Buying Item and press Save at the top right.
Add multiple Buying Orders
In the Buying Order creation component, you can add multiple Buying Orders on a single page.
Click the Add Buying Order button on the top right corner (in the header).Fill out the necessary fields for your Buying Order
Repeat the process until you have added all your desired Buying Orders and Items, Press Save at the top right.
Delete orders and items
Click the Delete button on the small drop-down menu on your right for the Buying order or Buying item you want to delete.
Note
Most third-party platforms don’t support order deletion, thus deleting an order in Advendio may not result in its deletion in the platform.
We don’t recommend deleting orders already submitted to platforms as a good practice.
Copy orders and items
Click the Copy button on the small drop-down menu on your right for the Buying order or Buying item you want to copy
Define how many copies of orders or items should be created.
Buying Item creation when a buying order is created and saved
A Buying Item will be created automatically when you save your Buying Order which doesn't include any Buying Item
All data that is available for Buying Orders will be copied and filled into the according Buying item fields
After confirming the creation you will be able to save the Buying Order.