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changes.mady.by.user Pascal Clausen

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Version 2.115
Supported AdserversGoogle AdManager

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Info
titleGuaranteed versus non-guaranteed programmatic campaigns
  • Programmatic Guaranteed: You and the buyer negotiate a price and terms for inventory that is reserved (guaranteed) for that buyer. Inventory is designated for only that buyer at that price. By converting the proposal this will be a regular order in Google Ad Manager (DFP). 


  • Preferred Deal (non-guaranteed): You and the buyer negotiate a price and terms for inventory that buyer can optionally bid upon. The buyer has an initial or "preferred" opportunity to secure the inventory at the negotiated price. However, if the buyer opts out of securing the inventory, the inventory becomes available on the open auction. For more information take a look at the flow charts 1.0 Persona, Processes, and Features. The transaction or campaign is considered "non-guaranteed" because buyers are not obligated to secure the inventory (buyers can opt not to bid) and because the inventory does not explicitly reserve for buyers (you can reserve it in a guaranteed campaign for another buyer).


IMPORTANT: From ADvendio you can only push Programmatic Guaranteed Campaign Items and no Preferred Deals items to Google Ad Manager (DFP). For the import of Delivery Data for Preferred Deals please take a look here: 7.7.1.2 Setup DoubleClick AdExchange.

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In Version 2.109 and higher you can add the additional field Programmatic Buyer to your Media Campaign layout and enter the account that will be set as buyer in the proposal. To use this field you have to import your Buyer Accounts from GAM (DFP) (3.5.5.9 6 Import Accounts) and connect your Accounts to the respective AdServer IDs by using 2.1.4.5 External Account IDsHow ADvendio matches your Salesforce Accounts with Advertisers, Agencies or Buyers in an external System?.

2. Add Campaign Items

You can now add your Campaign Items, like you would do it with a regular Google AdManager campaign. Please be aware that there are certain limitations and configurations required. Please ask your System Administrator if there are special Products prepared for the use as Programmatic Guaranteed or view our article on how to configure products for Programmatic Guaranteed (Google). Wiki will be updated in the following days.. 3.1.5.5 How to configure products for Programmatic Guaranteed bookings in Google Ad Manager

In general the following Rules apply:

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Now you can submit the Proposal to Google Ad Manager (DFP). This works like submitting a regular order: 4.8.1 Submit Order to AdServerHow to submit Media Campaign and Campaign Items into external systems (AdServers, SSPs, Exchanges).

If you submit this Media Campaign to Google Ad Manager (DFP) the type will be matched:

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Note
titleFinalized proposals

After your proposal has been finalized in DFP (accepted by the buyer) please do not submit changes for the runtime, quantity etc. from ADvendio to DFP as this is not possible in the DFP User Interface.

If you need to avoid this possibility please talk to your consultant about possible solutions.

Starting with Version 2.115, ADvendio will automatically update the status of your proposals in ADvendio and once they have been accepted and turned into an Order with Line Items, these information will be updated. Our scheduled delivery data job will fill the following fields in ADvendio:

Field in ADvendioInformation from Google

Ad ID (Campaign Item)

the line item ID of the converted item
AdServer Order ID (Campaign Item)the order ID of the line item
AdServer Deal ID (Campaign Item)the deal ID, which lead to creation of the Order/Line Item

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