Page Comparison

Inventory

• Ad Units

• Placements

• Teams

Key Value Data / Audience

• Keys

• Values

• Audience Segments (FIRST_PARTY)

• Audience Segments (THIRD_PARTY)

• Audience Segments (SHARED)

4.3.4.4 Key Value / Audience (AdServer) Targeting

Targeting IDs

Label

Device Targeting:

• Device Manufacturer

• Mobile Device Submodel

• Mobile Device

• Browser

• Browser Language

• Device Capability

• Device Category

• Operating System

• Operating System Version

• Bandwidth Group

• Mobile Carrier

4.3.4.2 Browser, Device, and Connection Targeting

Geo / Technical Targeting Data

Geo Targeting:

• Postal Code

• Country

• Region

• City

• State

• County

• Neighborhood

• Canton

• Province

• Territory

• Autonomous Community

• Airport

• Department

• DMA Region

• Governorate

• Municipality 

• Prefecture

• Union Territory

• Tv Region

4.3.4.3 Geo and Postal Code Targeting

Video and Content Bundles

• Video Content

• Content Bundles

Video Items

4.3.4.7 Video Content Targeting

Video Positions

• Video Positions

4.3.4.8 Video Position Targeting

Accounts

• Advertisers

• Agencies

• Programmatic Buyers

Inventory

• Deals

• Exchanges

• Subexchanges

Geo / Technical Targeting Data

Geo Targeting

Technical Targeting

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

Key Value Data / Audience

• Frist Party Audiences

• Third Party Audiences

• Google Audiences

4.3.4.4 Key Value / Audience (AdServer) Targeting

Accounts

• Advertisers

Inventory

• Ad Unit

• Ad Unit Packages

• Site

• Site Group

• Site Section

Video Content

• Video

• Video Group

• Series

4.3.4.7 Video Content Targeting

Accounts

• Advertisers

• Agencies

Inventory

• Publisher

• Site*

• Placement

• Format

• Inventory Attribute

• Media Type

• Media Subtype

• Technical Attribute

Sites are also referred to as Placement Groups in the Xandr UI

Geo / Technical Targeting Data

Device Targeting:

• Device Manufacturer

• Mobile Device

• Browser

• Operating System

• Brand Company

• Brand

• Language

• Operating System Family

• Mobile Carrier

Geo Targeting:

• Country

• Region

• City

• DMA Region

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

Key Value Data / Audience

• Key

• Value

• Audience Segment

• Audience Segment Value

4.3.4.4 Key Value / Audience (AdServer) Targeting

Accounts

• Advertisers

Inventory

• Publisher 

• Zone

Geo / Technical Targeting Data

Device Targeting

• Browser

• Language

• Tag

• ThirdPartyAdTagType

Geo Targeting

• Countries

• DMA Region

• ISP

• MSA Region

• Region

• City

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting