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ADvendio Features part of the FreeWheel Integration

FreeWheel features supported

ADvendio Feature

Documentation

Additional Comment

Submit

Booking of

Media Campaigns / Campaign Items

4.8.1 How to submit Media Campaign and Campaign Items into external systems (AdServers, SSPs, Exchanges)

Check Availability

4.4 Check Availability in ADvendio?

Note

Check Availability is currently only supported when using single Zones in AdButler, find more information in the limitations section below

See contending bookings during the Availability Check

4.4.1 Check AdServer Availabilities

https://advendio.atlassian.net/wiki/spaces/SO/pages/3342270465/7.3.5.3+Contending+Ads+Availability+Check+for+AdButler

Contending Ads Reporting shows list of Campaigns booked in AdButler, which are on the same inventory (Zone ID) with the same time frames of the bookings.

Geo/Device Targeting (Available with version 2.154)

Campaigns, Insertion Orders and Placements

Manage Advertisers and Agencies

Targeting:

  • Geo Targeting

  • Inventory Targeting (Ad Units, Site Groups, Sites, Site Sectiions)

  • Video Targeting

  • Industry Targeting

  • Device Targeting

  • Key Value & Audience Targeting

4.3.4.3 Geo and Postal Code Targeting

4.3.4.2 Browser, Device, and Connection Targeting

Availability Check

4.4 Check Availability in ADvendio?

Delivery Reports (Monthly, Daily)

5.3 Revenue Schedule, Delivery Data, and Status Updates

Sitebased

Enhanced Delivery

Data

5.3 Revenue Schedule, Delivery Data, and Status Updates

Sitebased Delivery Data will be grouped by Zones / VAST Zones from AdButler

Transfer to ADvendio

3.5.5 Transfer from AdServer / Import Data

AdButler features supported

AdButler

Reports

(Delivery data grouped by Sites and Video Groups in combination)

Update Status (import current status from Freewheel + pushing campaigns live from ADvendio)

Import current status from Freewheel and pushing campaigns live from ADvendio

FreeWheel Feature

How to use it?

Additional Comment

Standard Campaigns

Configured via Ad Type

VAST Campaigns

Configured via Ad Type

Placements / Target Zones

4.3.4.5 How to configure which inventory to targeting in External Systems?

Due to AdButler settings, only a single Zone can be assigned to each ADvendio Campaign Item, please use Channels if you want to configure rotation

Placements / Target Channels

4.3.4.5 How to configure which inventory to targeting in External Systems?

Geo Targets (Available with version 2.154)

Platform Targets (Available with version 2.154)

Placements / Fixed Delivery

Configured via Ad Type

Placements / Auctions

Configured via Ad Type

Placements / Frequency Capping / Activity Limits

4.3.6 Frequency Capping

AdButler currently only supports capping per Day

Placements / Priority

Configured via Ad Type

Ad Items

Currently fixed settings created by ADvendio

We will create dummy AdItems which later have to be adjusted in AdButler to upload the right creatives and formats

Current Limitations for the ADvendio -

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FreeWheel Integration

Info

Please note that due varying capabilities of integrated systems or bigger differences in the structure, some ADvendio features might have some limitations.

Inventory Targeting of multiple Zones

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Currently, the API of AdButler only supports availability checks based on Zones. If your ADvendio Campaign Item should include Channels or VAST Zones instead, the Check Availability feature might return an error message similar to this:

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This is a limitation by the API of AdButler, please contact your AdButler Account Manager if you are interested in these capabilities.

Geo / Device Targeting

Info

Documentation on the Geo and Platform Target Capabilities of AdButler will follow soon!

Currently Planned enhancements for the AdButler Integration:

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Usage of Geo Targets and Platform Targets for Campaign Items (ETA: April 2022)

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Check Availability (Scheduled for Q2 2022)

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Setup