Version
Connected Systems | Google Ad Manager, Xandr, Freewheel, Adswizz |
Role | Sales Rep - Sales; Order Manager - Fulfilment |
Challenge
You Do you want to configure your Display, Audio or Video Campaign Items to only run on certain days a week , because the best days to reach your target audience or the weekend? Or maybe to only run for a certain time frame? Let's say from 08:00pm 00 pm until 05:00am 00 am because of legal restrictions or adult-related content.
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Solution
For this many AdServers, DSPs and SSPs support day and time targeting, which you can simply set up from our Media Configuration.
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When you are on the Time Targeting Tab of your Media Configuration please click Edit in the targeting column of the Campaign Item you would like to change. Select just with a double click per cell the time and hour you would like to target. Click a cell twice to deselect it. You can also click and drag your mouse to select multiple time slots.
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Once you are done click save, to save your changes to the Campaign Item. Select the 'Clear all days' button to reset your selected targeting or directly select 'Clear' in the Media Config to clear any selected Day & Time Targeting Criteria.
At the bottom, you also see another button to switch between the selection of full hours and quarterly hours. If you click 'Show Quarter Hours' you are now able to select time slots on a quarter-hour base.
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The selection of quarter hour time slots is currently only available for our Google Ad Manager Integration. |
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GAM: Publishers time zone; Users time zone
Xandr: Users time zone; (specific time zone - see below)
Freewheel: Relative to viewers' time zone; (specific time zone - see below)
Adswizz: Publishers/station time; Listeners time; Agency time
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If nothing is selected here are the default selections:
GAM: Users time zone
AppnexusXandr: User time zone
Freewheel: Relative to viewers' time zone
Adswizz: Listeners time
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You can hide the Targeting on the PDF by activating the Checkbox 'Hide Time Targeting On Quote' in the Campaign Item.
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Setup
To make this feature available for your users, make sure the following fields are added to the profiles and permission sets in use:
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Day & Time Targeting
Day & Time Targeting - Time Zone
For picklist fields, you might need to make sure the picklist values are available for all relevant Campaign Item Record Types and profiles.
If not already part of your Media Configuration, you will need to enhance your tab setupset up to show the field 'Day & Time Targeting'
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