Available with Version: | 2.140 |
---|---|
Role | Order Manager - Fulfilment; Product Manager - Product Manager / Sales Support / Marketing |
ADvendio Edition | Connect |
External Systems | Google AdManager |
Challenge
When you are handling items, which use multiple creatives and serve in different sizes, Google AdManager offers a variety of options. When preparing your Campaign Items in ADvendio, which of these options are supported and how can you set them?
...
...
Solution
To support these different settings, ADvendio offers a set up at the Ad Type object. This way you can predefine the roadblocking and creative settings on a product level. Currently it is not possible to overwrite these for individual Campaign Items.
...
Regular Display Items
For regular display line items in Google, the following settings are available:
...
ADvendio AdType field | Possible Values | Google AdManager Field |
---|---|---|
Roadblocking Type |
Please enter a value in your AdType record for the field "Roadblocking Type" to update the Display creatives field in Google Ad Manager.
Please choose the appropriate value which then gets pushed to the ad server.
| Display Creatives | |
Creative Rotation Type |
| Rotate Creatives |
Master/Companion Items
Master/Companion Items are created, when you configure Master Sizes as well as Companion Sizes on your Ad Type. Once this is selected different Creative Settings are available:
ADvendio AdType field | Possible Values | Google AdManager Field |
---|---|---|
Roadblocking Type |
*Please always set this value if you plan to use Companion Delivery Options | N/A |
Companion Delivery Option |
*Requires the Roadblocking Type to be set to ‘Creative Set’, otherwise it will be ignored | Display Companions |
Creative Rotation Type |
| Rotate Creatives |
Video & Audio Items
By setting the Environment Type field to Video, you are able to change your Ad Types to video items for Google AdManager. This offers your the following additional roadblocking settings:
ADvendio AdType field | Possible Values | Google AdManager Field |
---|---|---|
Companion Delivery Option |
| Display Companions |
Creative Rotation Type |
| Rotate Creatives |
...
Setup
There is no specific setup required to use these configurations, once you have the basic Google AdManager configuration up and running.
If you can not find the specific fields mentioned here or picklist values are missing, please let your System Administrator check the following:
Are all the mentioned fields added to the specific page layout you are using?
Are the fields part of the profiles or permission sets your users are using? And do they have edit rights?
For picklist fields it might be required to manually add the relevant picklist values as mentioned here.