Available with Version: | 2.165 and up |
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Role | Order Manager - Fulfilment; Product Management |
External Systems | Broadsign |
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Challenge
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Challenge
When you delve deeper into ADvendio Broadsign Integration and now you want to make it easy for your Sales Representatives to select , you can simplify the process for your sales representatives. This will help them choose the right Broadsign products and create the right Media Campaigns and Campaign Items. This wayeffective media campaigns and campaign items. As a result, they can offer the advertisers the best deals to advertisers and seamlessly transfer the data to Broadsign seamlessly using ADvendio's automatic integration capabilities.
How can you set up the products in ADvendio to work with Broadsign and ensure a smooth and efficient process?To help you with this, here is some general information on setting up ensure that your team can present advertisers with optimal deals and effortlessly transfer the data to Broadsign through ADvendio's automatic integration capabilities?
You can find general information about establishing the Broadsign connection and importing incorporating essential features:.
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Importing and syncing targeting information:
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Solution
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To effectively create a successful Broadsign Media Campaign in ADvendio, follow these stepsa structured approach is important. Please follow the outlined steps below for a seamless process:
Step 1: Set Inventory Targeting Criteria
Before you start, ensure Ensure that your Broadsign Connection is set up and you have imported established and that at least one inventory targeting criteria and account data are imported. Follow these steps:
Access From the main menu (or App launcher ) access and select the "Connections" feature.
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Choose the relevant Broadsign Connection (e.g., ASL-026).Look for
Locate the "Transfer to ADvendio" feature in the upper right corner.
Select Inventory needed the required inventory and press nextYou can choose Next to proceed
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Choose between "Run Now" or "Schedule the Transfer dataData"
In the “Current Transfer” window you will see Finish Job
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In the “Current Transfer” window you will see Finish Job
After ‘Transfer to Advendio’ is finished you will , monitor the progress and look for the "Finish Job" indicator to see the completed Results report:
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Note: Inventory Criteria will help you to determine the are essential for determining selected Screens for Broadsign. In the current ADvendio Integration of ADvendio, if you do not , failing to select targeting criteria , ADvendio will assign will result in ADvendio assigning random available Screens to your item. If you do not set Inventory Targeting criteria on your Ad Spec, you are able to also set it directly on the Campaign Item. |
Step 2: Create Ad Type
The Ad Type defines Define the formats and types of Ads for Broadsign . Choose between by selecting through a variety of options from the drop-down menu starting with a "Standard" Ad Type for images and text or a VAST item for video Ads.For detailed guidance on creating and configuring Ad Types for Broadsign refer to the wiki article [Configure Ad Type Formats] for Broadsign .
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Ensure to select the "Priority" field for the transmission priority of this Ad Type to the AdServer. |
Refer to the guidance in this wiki article:[Ad Type Formats Configuration] for Broadsign
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If you do not assign Inventory Targeting on your Ad Spec, you can also select them directly on your Campaign Item, via Inventory Targeting features in the Media Config/Campaign Builder on a Campaign Item level. |
2) Creating Ad Type
The Ad Type will structure the different formats and types of Ads for Broadsign. It's up to the customer to decide if to use a ‘Standard’ Ad Type (Display Ad Type used for images and text) or to use a VAST item (used for video Ads).
You will find detailed guidance on creating and configuring Ad Types for Broadsign: [Configure Ad Type Formats] for Broadsign
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Step 3: Create Ad Spec and Assign to Ad Type
Ad Specs represent a product products in ADvendio that your users or sales reps will later use for media configuration for customers and sales reps to select available Ad Specs and Ad Types to create their campaign items. This is the information you need to consider when Consider the following methods for creating Ad Specs for Broadsign.
Ways to create Ad Specs:
Generally, there are three ways to create Ad Specs in Advendio:
1) Using the ‘Ad Specs and Rates Management’ option
2) Creating Ad Specs Manually
3) Using the ‘Inventory & rates manager' option
One of the ways to create Ad Specs is to access the main menu and create from ‘Ad specs and rates manager’.
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Use the ‘Ad Specs & Rates Manager’ option from the App launcher
Manual creation of Ad Spec from the App launcher
Utilize the ‘Inventory & Rates Manager’ option from the App launcher
When creating an Ad Spec from the ‘Ad ‘Ad Specs and & Rates management’ Manager’ menu option in the App launcher:
Connect the Ad Spec to a relevant Site, then Placement, which represents in which media or websites you want your Ad to be displayed. Select Broadsign and Placement.
then choose a relevant Broadsign-created Ad Type.
Press ‘Create‘Create/Open Ad Spec’Spec.’
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Step 4
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: Define Ad
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Pricing
Create an Ad Price for the Ad Spec: This represents which price per unit you want to sell the ad to your customer. Choose from Broadsign billing categories.
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A number of categories are valid for Broadsign You can use the following Billing Categories: CPM, CPC, CPA or Fixed Price (when you use CPC, ADvendio will set a number of Clicks instead of a number of Impressions as the goal for your item).Create an Ad Price for your Ad Spec, indicating the price per unit for your customer sale. Choose from supported Broadsign Billing categories, such as fixed price, CPD, CPMo, and CPM.
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The Price you’re using in ADvendio will also be sent to Broadsign which will |
use this information to prioritize bookings against each other |
. Those that sell for a higher price will be more likely to deliver. |
Step 5: Setting Inventory Targeting Rules
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You can use our Inventory Targeting feature to select the Zones of your product: This is important to tell Broadsign, where an Ad should be displayed.
This information is essential and is required for a Broadsign booking. Please also keep in mind, that your AdType determines which kind of Zones and Channels to use:
Display formats use regular Zones and Channels, while Video/VAST-type products need to be connected to VAST Zones or VAST Channels.
Correcting Inventory Targeting in AdServer:
You can go to the ‘AdServer Information’ section below and correct the Inventory Targeting information:
You can edit or correct inventory targeting at this stage in the section under ‘AdServer Information’, you will see 'Default zone” assigned.
Adserver ‘Default Zone’('Default Zone' is just an example data, you will see different data assigned to your project) this information represents where the Ad is to be displayed.
You can assign on a campaign level too, or you can preconfigure Inventory Targeting.
is adserver info needed, where to find it in screenshot org?
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for Broadsign determines the Screens selected for your item. Consider the following:
Define Targeting Criteria for your selection based on the criteria from your Broadsign Direct.
Targeting Criteria will influence which screens will be selected for your booking. ℹ️ Currently, there is no way to select specific screens.
If no criteria are selected during the initial booking process, random available screens will be selected. However, if push updates of existing items from ADvendio, the selected screens will not be updated. This means that any configuration you have already done will not be overwritten.
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To update Targeting info, please access |
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‘Edit Adserver |
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ID’ and make the necessary changes. |
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