[Ad Type Formats Configuration] for Broadsign

Owned by Former user (Deleted)
Last updated: 2024-01-02
3 min read

Available with Version:

2.165

Available with Version:

2.165

Role

System Administrator

External Systems

Broadsign

Challenge

When using Broadsign, one of the main challenges is to properly set up pre-configurations that allow Sales Reps and Order Managers to easily select the appropriate Ad Specs for their Campaign Items. Ad Specs typically include the medium/site where the ad will be displayed and the specific format (Ad Type) that will be used. However, creating Ad Types that have all the necessary technical and format settings for successful integration with an external system like an Ad Server can be challenging. It is important to understand how to create Ad Types and which settings need to be configured in Broadsign to ensure they work correctly.

Solution

To create Ad Types in Broadsign and integrate them with an external system, follow the instructions provided below. While creating Ad Types, make sure to fill in the required details that correspond to the settings in the Ad Server. This will ensure the successful configuration of the technical and format settings.

Create a new Broadsign Ad Type

 

Here are step-by-step instructions to create a new Broadsign Ad Type:

  • Open the main menu or app launcher

  • Look for "Ad Types" feature and select it

  • Within the Ad Types menu, locate and click on the "New" button.

  • A list of options will appear for creating a new ad type. Choose the "Broadsign" option from the list.

  • Click on the "Next" button to proceed.

  • Now, you will see a form with various fields to fill in. Make sure to provide all the required information.

  • Once you have filled in all the necessary fields, click on the "Save" button.

 

You will see the fields below to be filled:

Broadsign Field

Field Possible Values

Additional Comments

Broadsign Field

Field Possible Values

Additional Comments

Ad Type Name
(* Mandatory)

Enter a name for your Ad Type

 

Advertising Form Shortform

Enter a Shortform name

Note: this field intended for internal use only

External name

-

“External name” will be externally displayed on the proposal

Product search Name

-

Description for this Ad type as applied in the ad spec search

Media Differenciation

  • InStream

  • InPage

  • Black and White

  • Color

-

Target Group

 

Please select for which Target Group is this Ad Type relevant

“Active” checkbox option

 

In the Adspecs & Rates manager, Inventory & Rates Manager, Booking Calendar, Create & Update Rates Manager and AGOF Connect, only active marked records will be available

Priority

 

If the priority field is left empty, we use the value defined on the Ad Type.

The platform has specified certain values that are allowed for priority. Therefore, you must select from those specific values when setting priorities in Broadsign.

For example, if a priority in Broadsign is labelled as P1, you should also assign the same value in ADvendio.

Budget Type

  • Impression

  • Amount Budget

  • Repetitions

Budget Type field sets what kind of goal your proposal has.

  • Impression

  • Amount Budget

  • Repetitions

Depending on the goal, you need to set different additional fields like Secondary Goal Budget.

 

Setup

The page layout of the Ad Type might not have all the necessary fields for the users, so the System Administrator might need to add them. Additionally, new values may need to be added to existing picklist fields to match the required settings.

If these settings need to be changed for a specific Campaign Item, you can do so by overriding them at the Campaign Item level. You can override settings such as Ad Type, Goal Type, and Goal Percent/Quantity. Refer to the instructions provided here.