Page Comparison

Inventory

• Publisher

• Site*

• Placement

• Format

• Inventory Attribute

• Media Type

• Media Subtype

• Technical Attribute

*Sites are also referred to as Placement Groups in the Xandr UI

Geo / Technical Targeting Data

Device Targeting:

• Device Manufacturer

• Mobile Device

• Browser

• Operating System

• Brand Company

• Brand

• Language

• Operating System Family

• Mobile Carrier

Geo Targeting:

• Country

• Region

• City

• DMA Region

• Postal Codes (Available 2.174 and up)

• Postal Code Lists (Available 2.174 and up)

4.3.4.2 Browser, Device, and Connection Targeting

4.320.41.3 Geo and 6 Postal Code Targeting in Campaign Builder

Key Value Data / Audience

• Key

• Value

• Audience Segment

• Audience Segment Value

4.3.4.4 Key Value / Audience (AdServer) Targeting

Accounts

• Advertisers