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Challenge
You are buying media inventory on behalf of your advertisers via a DSP. You want to gain an overview about what each advertiser spent on your different DSPs and to bill those activities, you want to generate monthly invoices based on the total media spent of your advertisers.
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These Media Campaigns can then be used in your next billing run to generate invoices and automatically sent them to your advertisers via Email. Our Invoicing module will help you to automize many steps, saving you many manual steps.
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Setup:
General Settings for the DSP connection
To successfully connect your DSP and import the media buying data into ADvendio please have a look at:
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Or you can leverage our Datorama integration in order to get access to the required data.
Configure advertiser mapping from DSP to Salesforce
In order to generate campaigns you will need to connect your advertisers from the DSP to your Salesforce accounts. This can be done for example with the Programmatic Advertiser Wizard, which works the same for DSPs as for SSPs
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Configure media spent Campaign Item
To generate the media spent items, you will need to configure at least one Ad Price to use. This is required for connected ADvendio processes to work properly. To keep it simple we recommend to create an example product with a generic site, placement and ad type (e.g. Site = DSP Name, Placement = Media Spent, Ad Type = Total) and 1$ CPM price. To create this you can use on of the many inventory management features of ADvendio.
Once you have your generic Ad Price, you will need to connect it to the DSP connection. During the programmatic import there will also be an empty Programmatic Price generated underneath the AdServer Login. You will need to connect your Ad Price with this Programmatic Price via the Ad Price field. This can either be done manually or via the Programmatic Price Wizard.
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Generate Media Campaigns
As a final step you will now need to run the Media Campaign generation. This can either be done manually or be scheduled to run automatically at a fixed interval. Once the process has run through you will receive an email with the results and can start your invoicing process.
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