Versions Compared

Old Version 43

changes.mady.by.user Former user

Saved on

compared with

New Version 44

changes.mady.by.user Former user

Saved on

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

Supported

Adservers

Ad Servers

Google Ad Manager

Challenge

Do you plan to use Google Ad Manager (GAM) for Programmatic Direct campaigns and want to understand the difference between guaranteed and non-guaranteed programmatic campaigns?

...

Info

Guaranteed versus non-guaranteed programmatic campaigns

  • Programmatic Guaranteed: You and the buyer negotiate a price and terms for inventory that is reserved (guaranteed) for that buyer. Inventory is designated for only that buyer at that price. By converting the proposal this will be a regular order in Google Ad Manager (GAM). 

  • Preferred Deal (non-guaranteed): You and the buyer negotiate a price and terms for inventory that buyer can optionally bid upon. The buyer has an initial or "preferred" opportunity to secure the inventory at the negotiated price. However, if the buyer opts out of securing the inventory, the inventory becomes available on the open auction. For more information take a look at the flow charts 1.0 Persona, Processes, and Features. The transaction or campaign is considered "non-guaranteed" because buyers are not obligated to secure the inventory (buyers can opt not to bid) and because the inventory does not explicitly reserve for buyers (you can reserve it in a guaranteed campaign for another buyer).

IMPORTANT:

From ADvendio you can now push Programmatic Guaranteed Campaign Items and also Preferred Deals items to Google Ad Manager (GAM). For the import of Delivery Data for Preferred Deals please take a look at 7.7.1.2 Setup DoubleClick AdExchange. However, for Preferred Deals, only certain Finance-related features are supported - for more information, please contact your Technical Account Manager. 

...

You can now add your Campaign Items like you would do with a regular Google Ad Manager campaign. Please be aware that there are certain limitations and configurations required. Please ask your System Administrator if there are special Products prepared for use as Programmatic Guaranteed or view our article on how to configure products for Programmatic Guaranteed (Google). 3.1.5.5 How to configure products Configure Products for Programmatic Guaranteed Bookings in Google Ad Manager

...

  • Only Standard and Sponsorship Items are possible

  • Billing Category either CPM (Standard) and or CPD (Sponsorship)

  • Display products need the Device Capability Targeting to exclude "Mobile Applications", while mobile products need to include "Mobile Applications".

...

  • You will find the Proposal in the AdServer under the Sales Tab > Proposals.

  • The field Seller Contacts will be filled with the value of the trafficker (person pushing the campaign).

  • The field Environment will be filled with the Marketplace Environment from the 3.1.5.1 Ad Type (Google Ad Manager).

  • The field Goal Type in the Campaign Item and the AdType if not completed with any option it will be sent as “none”

  • The field Creative source (if available on your AdServer) will be set to Advertiser provided or Publisher managed according to your selection in the field Creative source on the Campaign Items.

...

Note

Finalized proposals

After your proposal has been finalized in Google Ad Manager (accepted by the buyer) please do not submit changes for the runtime, quantity etc. from ADvendio to GAM as this is not possible in the GAM User Interface.

If you need to avoid this possibility please talk to your consultant about possible solutions.

Starting with Version 2.115, ADvendio will automatically update the status of your proposals in ADvendio and once they have been accepted and turned into an Order with Line Items, this information will be updated. Our scheduled delivery data job will fill the following fields in ADvendio:

Field in ADvendio

Information from Google

Ad ID (Campaign Item)

the line item ID of the converted item

AdServer Order ID (Campaign Item)

the order ID of the line item

AdServer Deal ID (Campaign Item)

the deal ID, which lead to creation of the Order/Line Item

Once this is done, you can import Delivery Data and use this for Reporting, Invoicing or Publisher Payout.

...