Version | 2.146 and up |
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External System | Google AdManager, Xandr |
Role | Order Manager - Fulfilment; |
Challenge
You used the ADvendio ad material management features to upload and manage the creatives you receive from your advertisers directly on your Media Campaigns. Now that all creatives are received and stored in ADvendio you want to submit them to the connected AdServer in order to set your Campaign Live and start delivering.
How can ADvendio support to submit the creatives from ADvendio to the right items in your Adserver, without having to manually connect the data of two systems?
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Solution
In order to send your creatives to your Adserver or SSP you can use the same button you used to upload your creatives on the Media Campaign named: ‘Ad Material Management’.
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If you are reusing already existing creatives, it might be that the Creative ID is already filled, but the Submit Status is still ‘Waiting for Submit’. This means that the creative image itself is already uploaded to your connected system, but it is not yet assigned to the item, meaning it will not start to delivery for this item yet. |
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What Happens if I reuse an existing Creative?
You can of course also reuse any creatives you already have in ADvendio instead of always uploading new ones.
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If you select an existing creative, you can immediately start the submit to external system, in order to connect it to your Items. As with the regular upload the Submit Status will change to 'success' in the Ad Material Management screen. You might discover an additional info-message in your result mail:
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This is not a problem, it just showed that there were no changes due on the creative itself to be send to the connected systems. The Creative Assignments section below in the email, shows that the item and the creative have been successfully associated.
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The AdMaterial Management also offers you to edit creatives after they have been submitted to connected systems. If you do so and apply changes, this will be transferred to the connected system the next time you push ‘Submit to External System’. Please be aware that this might influence running campaigns, which are also using this creative. |
What happens if there is a problem during the process?
If either one of the steps in the process fails:
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To know more about the different types of error messages and what they mean, look at the following pages:
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Setup
In order to use the feature for your Google and Xandr integration, you will need to prepare templates within your ADvendio environment.
Here is more information on how this can be done:
7.3.8.6 How to setup the creative upload features for Xandr?
7.3.4.11 How to setup the creative upload features for Google Ad Manager?
7.3.4.11.1 How to use your Custom Creative Templates and Native formats for Google AdManager?