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Table of Contents

1.  Geography Targeting

Version 

2.94 and up

Supported AdServers

Google AdManager, Xandr, Freewheel, Equativ, Adswizz, Triton

Please use the Geography fields: The behaviour is the same as the old one. It opens a tree for you to select the respective geo regions. The new structure allows more features like postal code targeting, etc. 

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2. Postal Code - Geo-Targeting

Note

Postal Code Targeting feature will be discontinued by the end of 2024

Version 

2.84 and up

Supported Adservers

GAM

Postal Code Geo-Targeting allows your ads to appear in the geographic locations that you choose: countries, regions or areas within a country or location groups can be selected.

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3. View preconfigured Targeting Criteria from the product (Ad Spec)

Version 

2.115 and up

Supported AdServers

Xandr, Google Ad Manager, FreeWheel, Adswizz, Equativ

In some cases (especially for Inventory Targeting) your want to preconfigure targeting criteria on your product (Ad Spec) which will automatically be used, no matter what is set on your Campaign Item. With Version 2.115 we enhanced our Media Configuration overview, to already see what has been predefined for your Campaign Item, with a new AdSpec Button.

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