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Supported AdServers | Google Ad Manager, Xandr, Freewheel, AdsWizz |
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Challenge
How to simplify Audience Targeting for sales representatives to enhance the efficiency of setting up parameters for their campaigns to achieve their campaign goals?
Solution
Audience Targeting can be a complex process as it offers a wide range of different options. There can be hundreds or even more audience segments, which can be quite intimidating, particularly for sales representatives who are trying to set up the right parameters to achieve their campaign goals. However, with ADvendio's streamlined approach to structuring your data, sales reps can configure audience targeting more efficiently, leading to more successful campaigns.
Configure Targeting Options for Specific Products with AdServer ID Ad Price Assignments
By configuring which targeting options are selectable for specific products through AdServer ID Ad Price Assignments, users can prevent errors and gain a better overview of available options.
Why Configure Targeting Selection?
When setting up Audience Targeting for a Campaign Item in the Media Configuration, you can use assignments to configure which Segments, Keys, or Values are visible to the user. This has two positive effects to gain a better overview by:
Preventing incorrect configurations from being selected.
Limiting the overall number of options for a clearer view.
How to Configure?
You can use our AdServer ID Ad Price Assignment feature for this. Once an assignment Record is created, for the product and 3.5.7 Create Ad Price Connection ID Assignments for Blacklisting/Whitelisting of Targeting Criteria and Key Values for Products
Structure your Audience Segment Tree
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This customization might not work with all ADvendio Integrations. A fully supported package feature is planned for 2024. However, solution is currently available for Google Ad Manager and Xandr integrations. |
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There are two things you can change.
1. Create new ‘parent’ Segments.
The import automatically creates a general AdServer ID called AudienceSegment, under which all Audience Segments are grouped as children.
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When doing the Audience Targeting for Campaign Items, the structure will look like this:
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2. Prevent ADvendio Imports from overwriting your structure
To prevent ADvendio Imports from overwriting your structure, you will need to add a validation to ensure that the new parent structure remains enabled and will not be reverted by the ADvendio Import features. This is particularly important if you have scheduled a recurring Audience Import to keep your Audience Segments up-to-date in ADvendio.
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