Planning and operating at scale by creating small or large campaigns for your customers can be a real challenge in your daily business with all the actions that need to be performed as well as all the configuration options you can set per inventory item.
The Campaign Builder feature is currently in an open beta status. If you like to take a look into this feature feel free to do so. We are looking forward to your feedback as well as enhancement ideas. Please contact our Customer Success Management team or email@example.com to share feedback with us.
Our Campaign Builder helps you to overcome this challenge by offering you a reworked, modern user interface, with a number of performance enhancements and added feature capabilities. Please read more about our Campaign Builder further below.
Access to the Campaign Builder
You can access the Campaign Builder currently by two ways. The first option is the way for creating new items and the second option is the way for editing existing items.
Adding new items to a campaign
In order to create new items you need to create a new Media Campaign first to which you can add the items. Please follow an explanation for Media Campaigns on this page if you need more information about them: 4.1.1 What are Media Campaigns?
To add items to the newly created campaign you will use our Media Search to search through your inventory and add the relevant items to your basket.
After hitting the “Start Media Configuration“ button the Campaign Builder will open and show you your basket items ready to be configured.
Editing existing items
Please take note that the Campaign Builder currently needs to be opened via the ADvendio Campaign item Related List and not via the standard Salesforce Related List due to technical restrictions.
After hitting the “Change items“ button the Campaign Builder will open and show you your items ready to be edited.
Working with the Campaign Builder
Actions per row
Sometimes you might want to clone items you configured or you might want to delete some items. For this you can open the action menu at the end of every row. The copy action will add an additional line with the information from the item to be copied. The delete action will remove the line and will delete it if it was saved before during the save process.
Amount calculation and formula field support
While editing pricing relevant information of your items you might notice that the amount fields change shortly after you did the change. This is the amount calculation we included in the Campaign Builder component. If you have custom formula fields you created, the Campaign Builder is also able to update them based on the information you entered in your items.
In the first version we support only linear packages. To learn more about the distribution types we support please check this page.
The current version supports limited targeting/delivery options:
The targeting selection was moved into an own targeting component. You can find this on the relevant tab and add your settings as needed.
We know that many of you were looking forward to the release of this component. Please take note that we are still constantly working on enhancements for this component as well as the support of more features which you are used to know from our Media Configuration.
Please take a look at the following list to see what we already support:
Basic Campaign Builder component with Media Search and Campaign Item related list connection
Copy and delete of items as actions
Amount calculation API & formula field support
Linear package support
Define Frequency Capping and Daytime Targeting
Tab and column setup
Simple Condition setup (former Tab rules)
As mentioned above our Campaign Builder is in an open beta stage and we appreciate your feedback very much! If some important features are missing for you in the list below please reach out to our Customer Success Management team or firstname.lastname@example.org.
We have the following topics planned to be delivered in the next months with the goal to announce an official release of the Campaign Builder for the end of Q2 2022:
Full Package support (Prorated, individual)
Extended Targeting support
Geography, Device, Inventory targeting
Key Value/Audience Segment selection
Enable the selection of Contents and Publication dates