4.20.5 Net Calculator in Campaign Builder
How to Access the Net Calculator through Campaign Builder
Previously, the 4.5 Net Calculator was available as a standalone tool.
Now to access the Net Calculator tab through your Campaign Builder, follow these steps:
Open your Media Campaign in the App launcher
Access the Campaign Builder view (through the Media Search button or the Add Items / Change Items buttons of your Campaign Items via the Related list).
On the top right of the Campaign Builder, you will see the Net Calculator tab.
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Possible Net Calculator Columns
The presence of the columns on the Net Calculator depends on the setup configured by your Salesforce Administrator.
You might see the following columns on your Net Calculator:
Quantity
Special Discount
Amount net/net
eCPM
eCPC
Target Net
Budget N2
Customizable Fields for Accurate Billing in the Net Calculator
To get an accurate calculation in Net Calculator, you can fill in the following fields based on your billing category.
These fields include Target Net and Budget N2.
Target Net
The Target Net amount will represent the final eCPM or eCPC sum that you need to achieve. Once you have added a value, the system will then modify the special discount.
Budget N2
The Budget N2 feature works for the following billing categories:
CPM
CPC
CPD
CPW
CPMo
CPY
fixed price
If you enter a budget amount of Budget N2 the system will then modify the quantity (for CPM, CPC, vCPM items) or special discount (for Fixed Price, CPD, CPW, CPMo, CPY) to align with the goal Amount Net/Net. Please note that the goal amounts will be removed upon save.
If you manually adjust a Special Discount or Quantity that was applied based on a Budget N2 value or based on a Target Net then a note will be shown informing you about the removal of your goal due to your manual change.
Setup
To create a Net calculator tab in your Campaign Builder please adjust your Item Configuration settings by creating a new tab and adding all the relevant fields 7.2.23.1 Setup of the Campaign Builder Structure.
The Budget N2 and the Target Net fields are especially crucial for the Net Calculator functionalities.