Challenge

When you delve deeper into ADvendio Broadsign Integration, you can simplify the process for your sales representatives. This will help them choose the right Broadsign products and create effective media campaigns and campaign items. As a result, they can offer the best deals to advertisers and transfer data to Broadsign seamlessly using ADvendio's automatic integration capabilities.

How can you set up the products in ADvendio to ensure that your team can present advertisers with optimal deals and effortlessly transfer the data to Broadsign through ADvendio's automatic integration capabilities?

You can find general information about establishing the Broadsign connection and incorporating essential features.

• Setting up the connection of Broadsign

• How to import and synchronise targeting information

• Understanding synched targeting information and inventory IDs

Solution

To effectively create a Broadsign Media Campaign in ADvendio, a structured approach is important. Please follow the outlined steps below for a seamless process:

Step 1: Set Inventory Targeting Criteria

Ensure that your Broadsign Connection is established and that at least one inventory targeting criteria and account data are imported. Follow these steps:

• From the main menu or App launcher access and select the "Connections" feature

• Choose the relevant Broadsign Connection

• Locate the "Transfer to ADvendio" feature in the upper right corner

• Select the required inventory and press Next to proceed

• Choose between "Run Now" or "Schedule Transfer Data"

• In the “Current Transfer” window, monitor the progress and look for the "Finish Job" indicator to see the completed Results report:

Step 2: Create Ad Type

Define the formats and types of Ads for Broadsign by selecting through a variety of options from the drop-down menu starting with a "Standard" Ad Type for images and text or a VAST item for video Ads. Refer to the guidance in this wiki article:

[Ad Type Formats Configuration] for Broadsign

Step 3: Create Ad Spec and Assign to Ad Type

Ad Specs represent products in ADvendio for media configuration for customers and sales reps to select available Ad Specs and Ad Types to create their campaign items. Consider the following methods for creating Ad Specs:

1. Use the ‘Ad Specs & Rates Manager’ option from the App launcher

2. Manual creation of Ad Spec from the App launcher

3. Utilize the ‘Inventory & Rates Manager’ option from the App launcher

When creating an Ad Spec from the ‘Ad Specs & Rates Manager’ menu option in the App launcher:

• Connect the Ad Spec to a relevant Site and Placement.

• then choose a relevant Broadsign-created Ad Type.

• Press ‘Create/Open Ad Spec.’

Step 4: Define Ad Pricing

Create an Ad Price for the Ad Spec: This represents which price per unit you want to sell the ad to your customer. Choose from Broadsign billing categories.

Create an Ad Price for your Ad Spec, indicating the price per unit for your customer sale. Choose from supported Broadsign Billing categories, such as fixed price, CPD, CPMo, and CPM.

Step 5: Setting Inventory Targeting Rules

Inventory Targeting for Broadsign determines the Screens selected for your item. Consider the following:

1. Define Targeting Criteria for your selection based on the criteria from your Broadsign Direct.

2. Targeting Criteria will influence which screens will be selected for your booking. ℹ️ Currently, there is no way to select specific screens.

3. If no criteria are selected during the initial booking process, random available screens will be selected. However, if push updates of existing items from ADvendio, the selected screens will not be updated. This means that any configuration you have already done will not be overwritten.