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Data Structure

Content is an optional inventory object which you can use to structure your ads further. This can be used in any imaginable way, examples are selectable area within a Run of Network or Run of Site, different time slots on your OOH ads, sub-content areas below your placements and many more. Talk with your ADvendio consultant if you have any more questions. 

For example you can do 4.3.4.6 Content Targeting, manage exclusive ads better in your 4.9 Booking Calendar. Or use this to manage the locations of your inventory for Out of Home.


Content can be linked to an

  • AdPrice, which will then limit your content selection options in the media configurator to only these content items.
  • Placement,
  • AdServer ID (for Digital only: to link to specific AdUnits), and
  • Publication - Placements.

If you are selecting Content in the 4.3.1 Media Configuration Functions the selection will be stored in the Selected Content Object for that specific line item. Learn more about 3.7 Content Wizard.

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