4.12.4.3 How are Creatives connected to Advertisers and how can I make sure my creative is connected to the right advertiser?

Challenge

When working with creatives and especially when uploading them to other connected systems, like AdServers, it is required to set a connection to an advertiser.

How does ADvendio make sure that the right advertisers are addressed?

Solution

When using our AdMaterial Management UI, most of the time the advertiser is handled automatically. For this we’re using the Advertiser that is already set at your Media Campaign. This way we can make sure you always are using the right advertiser for your current campaign and the creatives can be uploaded properly.

If you’d like to know more about, how ADvendio connects its advertiser Accounts with Advertisers in connected systems, please have a look at our External Account IDs.

If you are using an Account which is not yet existing as Advertiser in the connected system, ADvendio will try to create a new advertiser there, matching to your ADvendio account. This logic will also apply to our Creative Upload feature. You will not have perform any manual configuration, as ADvendio makes sure that the right connections between Accounts and Advertisers are made!

Setup

The features described here will require no specific setup from your end and work in any ADvendio version.

For more information on the setup of External Account IDs and how to manually change those if required, see our wiki section: 2.1.4.5 How ADvendio matches your Salesforce Accounts with Advertisers, Agencies or Buyers in an external System?