General information for AdServers, SSPs and Connecting Third Party Systems on their functionalities and supported features. One of the critical features for some digital advertisers is to connect your AdServer to ADvendio. Once you have it set up the following functions are available depending on your ad server.

After setting up your login, don't forget to 5.3.2 Schedule Delivery Data. Also, check 7.7 Interfaces to third party systems for more details.

Media Selling and AdServer Integrations

• AdButler

• Triton

• Google Ad Manager (AdServer including Ad Exchange)

• AdsWizz (AdServer)

• Xandr Monetize (AdServer and SSP)

• FreeWheel (AdServer)

• Equativ (ex-Smart)

• Broadsign

Media Buying Integrations

• Linkedin

• Facebook/Instagram

• Xandr Invest

• Google Campaign Manager

• Google DV360 (DSP - Demand Site Platform)

• Platform 161 (DSP)

• Pinterest (due in July)

• The Trade Desk (due in July)

Reporting and other integrations

• Google Ad Manager Programmatic Reporting

• Xandr Monetize (SSP - supply-side platform)

• AdForm (SSP - supply-side platform)

• Magnite (previously Rubicon)

• YieldLab (SSP - supply-side platform)

• Burt Analytics

• MOAT

Supported Features for AdServers / SSPs / Third-Party Systems:

Find useful links here:

Content

• 7.3.1 Create a Connection / Ad Server Login

• 7.3.2 Transfer Data from the AdServer

• 7.3.3 AdsWizz Features

• 7.3.4 Google AdManager Features

• 7.3.5 Equativ Features

• 7.3.5 AdButler Integration - Overview

• 7.3.7 FreeWheel Features

• 7.3.8 Xandr Features

• 7.3.10 How to change the version of the ADvendio Gateway you're using (ADvendio Connect / Gateway Service Version)

• 7.3.10 Google Campaign Manager (GCM360) Integration Overview

• 7.3.11 ADvendio Triton Integration - Overview

• 7.3.12 Adserver Name for Campaign items

• 7.3.12 Technical AdServer Mappings

• 7.3.14 AdServer-related Emails

• 7.3.17 Which permissions and rights are needed for a user to access ADvendio Connect and the integration of third-party systems?

• 7.3.18 How to import custom delivery data metrics from our connected systems into ADvendio?

• 7.3.19 How to bring rates and pricing information like eCPM or CTR into ADvendio from external systems?

• 7.3.20 LinkedIn Integration - Overview

• 7.3.13 Configure "Update Ad-Status in AdServer" for Campaign Items

• 7.3.19 Broadsign Integration - Overview

Ad Server Connection Usage