Integrations: | FreeWheel |
|---|---|
Role | Product Manager - Product Manager / Sales Support / Marketing Order Manager - Fulfilment |
Challenge
To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items. Certain pre-configurations need to be done to contain the right settings to send over to an external system like an AdServer.
Usually, those products are Ad Specs, which consist of the medium/site where an ad is running and the specific format (Ad Type).
The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item in FreeWheel.
How can these Ad Types be created? And which settings for FreeWheel need to be done on Ad Type to make it work?
Solution
When creating Ad Types for FreeWheel, please make sure to fill in the information below, explaining which fields equal which settings in the AdServer:
To create a new FreeWheel Ad go to the main menu, access Ad Types in ADvendio (or type in the App Launcher: Ad Types), and select New (Ad Type → New)
Table with fields to create FreeWheel Ad:
When creating Ad Types for FreeWheel make sure to use the following fields mentioned in the table below. See which fields equal which settings in the AdServer.
FreeWheel Field | Field Options / Possible Values | Instructions and Info |
Information | Data provided in “Information” section is helping to find Ad in Media Search | |
Ad Type Name | ||
Advertising Form Shortform | Note: this field intended for internal use only | |
Record Type | FreeWheel | |
External name | - | AdType name for external use. External name will be externally displayed on the proposal. |
Media Differenciation |
| Relevant Media Differenciation for this AdType |
Product search Name | - | Description for this ad type that helps us find it in the ad spec search |
Target Group |
| Relevant target groups in this Ad Type |
Delivery Rate Type |
| If you want to use another Delivery Rate Type for a certain Campaign Item there is also a field Delivery Rate Type on the Campaign Item, which you can manually set to overwrite the Delivery Rate Type of the Ad Type. |
“Active” (checkbox option) | In the Adspecs & Rates manager, Inventory & Rates Manager, Booking Calendar, Create & Update Rates Manager and AGOF Connect, only active marked records will be available | |
Adserver information | Data provided in “Adserver information” section is changing Ad configuration in FreeWheel | |
Connection | Enter the Ad server login to be used with this Ad type. | |
Priority |
| Priority of the transmission of the Ad Type to the AdServer. Priority is Optional: It sets the override mode for the placement. Check 3.1.5.5.1 Priority / Placement Override Settings for more information. |
Ad Type* |
| *Mandatory option for the advertising format and must be selected |
KeyValues | Here You can enter Key and Values not shown on the document and appear not in the Media Configuration. This will be directly submitted to the AdServer
| |
Delivery Type* |
| *Mandatory option for the advertising format and must be selected |
Delivery Rate Type* |
|
or
*Mandatory option for the advertising format and must be selected |
After selecting all the necessary fields for FreeWheel Ad, don't forget to press Save.
The pacing is set using the Campaign item delivery rate type (ADvendio_CampaignItem.DeliveryRateType__c). 4.3.6 Frequency Capping is done the same as for all other AdServers.
Check this table for the setup of your Ad Types for FreeWheel (From version 2.102 and up we set the default values to avoid error messages).
AdType | Delivery Type | Delivery Rate Type (Campaign Item) | Quantity (Budget in FreeWheel) | Billing Category | Priorities |
|---|---|---|---|---|---|
Impression Target | Guaranteed, Preemptible | Fast as, Smooth as | Quantity (for CPM) Guaranteed Impressions (for Fixed Price) | CPM | Above Paying Ads 11 to 20 Below Paying Ads -1 to -10 |
SOV % - custom | Guaranteed | Fast as | Goal Percent | CPM, Fixed Price | Below Normal, Normal, Above Normal, High, Highest |
POD % - custom | Guaranteed | Fast as | Goal Percent | CPM, Fixed Price | Below Normal, Normal, Above Normal, High, Highest |
All impression sponsorship | Guaranteed | Fast as | - | CPM, Fixed Price | Below Normal, Normal, Above Normal, High, Highest |
Evergreen | Preemptible | Fast as | Goal Percent | CPM | Below Normal, Normal, Above Normal, High, Highest |
FreeWheel Ad Types Example:
Setup
The System Administrator might need to add certain fields to the page layout of the Ad Type to make sure they are available for the users. The Admin might also need to add new values to existing picklist fields in order to match the ones mentioned above if they are missing.
You can override these settings on Campaign Item level (2.119 and up): 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity).