Ad specs, a combination of

• site,
• placement, and
• ad type,

are items of your inventory. They are the products you are selling which you can add to a media campaign. Stored in your inventory database, you can easily add them to a media campaign using the media search. You can create ad specs manually, using the 3.2 Ad Spec & Rates Manager, the 3.4 Inventory and Rates Manager or use a Product Matrix Import. 

Watch this video to get an idea about how to Create & Connect Ad Specs.

Ad Spec Fields

The record of an ad spec stores information such as naming, key values, discount limitations, and standard frequency capping. For Print items it also holds the sizing information. Its related lists provide further information, i.e. on prices.

General Information

The upper part of the record holds the general information about the ad spec. Here you can enter your internal product account number, Short or long descriptions, the Description for the PDF, external names which you can print on your PDF. You also have the option to mark this product as a Non-Media Product. Learn more about 4.2.6.3 Non-Media Products here.

The record type of an ad spec states if it is a

• single ad spec (Standard) or a 
• package, consisting of multiple components. 

Then the Ad Spec will have to reference to the three building blocks of each ad spec: Site - Placement - Ad Type. Additionally you can use Brands to further classify your inventory. 

Print and Exclusivity Fields

If you are selling a print or related product, you can enter the

• height and
• width, and
• set bleed and bleed amount of the product here, alternatively enter the
• number of columns. Then choose the
• price calculation type to allow for an adequate price calculation in the Media Config. 

Set the

• overbooking factor to selectively overbook (digital)
• alternatively, instead of managing this on the ad price you can set the maximum applicability plus unit for your ad spec. Refer to 4.9 Booking Calendar.

Targeting and Frequency Capping

If this product is made for a specific targeting group you can select it here. You can also set a fix frequency capping which always will get send to your adserver. Use the field KeyValues if necessary: With these you can narrow down the possible sites on which this ad spec will be displayed. For example, if you add LANG=DE as a key value, this information will be transferred to your ad server when you book a campaign containing this item. If possible, the ad server will then limit the transmission of this ad spec to German sites.

Learn more about Frequency Capping which you can preset here or define in the Media Configuration.

Billing Information

In ad spec record you can disable your sales from giving out certain discounts. The same way we have fields for all other discounts so that you can also limit your SalesReps to assign

• No Customer Discount,
• No Agency Discounts,
• No Quantity Discounts,
• No Agency Earnings/Commission,
• No Third Party Commission.

If you are using the VAT calculation make sure that the

• VAT Type is selected otherwise the tax is not added to your offers and invoices 6.1.4 Value Added Tax (VAT). Optionally you can track
• Costs in a currency field for your product.

You can also preset the following fields here:

• Invoicing at End of Runtime: defines that the invoicing is always at the END of the runtime for this item, instead of using the period of the runtime.
• Exclude From Publisher Payout: If you don't want to have this payed out to your Publishers
• Delivery Data Based Revenue Distribution: which defines how your Accounting Records are created if using Revenue Distribution.

Related Lists

ADServer IDs (Digital)

Most importantly make sure to link at least one ADServer ID. Read more here 3.2.4 Connect Ad Specs via Ad Server IDs.  Alternatively you can use the related list or the wizard 3.2 Ad Spec & Rates Manager.