1. Select single criteria for include/exclude
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This is available for versions ADvendio Spring 2019 (2.111) and higher |
You can use the selection to decide, if you want to include or exclude certain targeting criteria. For more information, take a look at: 4.3.4.10 How to exclude Targeting Criteria
2. Exclude targeting categories as whole
The goal of targeting is to address a specific audience. You can do that by listing who should receive the ad but also by excluding who should NOT be seeing it. As many ADservers also offer this feature you can exclude values from the targeting audience. Here is how you do it:
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