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A DSP is used to purchase media inventory programmatically. How can this be connected to ADvendio in order to either management media buying activities directly from ADvendio, or bring performance and cost data into ADvendio for a unified reporting across different systems and channelsADvendio supports a number of DSP integration which can help you:
So what needs to be done in order to connect a DSP to ADvendio?
Solution:
To use the features of ADvendio, there are different direct integrations of DSPs available.
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Attention: During generation of the OAuth Token for Google Display & Video 360 it might be that a warning message is shown, the app isn’t verified. Please click on advanced settings and then ‘Go to ADvendio Connector (unsafe)’ We’re at the moment at the verification process with Google, the ADvendio Connector is only used to build the connection between ADvendio and Google DV360. |
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Import of Targeting IDs and next steps
Once the basic connection is configured you can start to synch targeting criteria and other IDs between the DSP and ADvendio. Our targeting import wizard, can support you in that step.
See also which IDs are supported for which system: 3.5.4 Which targeting information and inventory IDs will be synched between ADvendio and external systems, what do they mean and how will they be used?
This step is needed for the buyside support and the creation of orders and line items for the DSP from ADvendio. For the invoicing of media spend, the programmatic data import needs to be planned next.
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Setup:
In order to configure your DSP connection, make sure that the user doing those steps has sufficient edit rights to the following:
Object Connection and all fields
Object Additional Login and all fields
the relevant records types of the Connection object
See also this page for additional guidance on the required permissions: