Page Comparison

Available with Version	2.158 and up
External Systems	Facebook
Role	System Administrator; Order Manager - Fulfilment

Challenge

Facebook is now connected to ADvendio. Which features of ADvendio are part of the integration and which features of Facebook are supported?

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Supported ADvendio Features and Facebook Features below:

Advendio Feature	Documentation	Additional Comment
Submit Buying Orders / Media Buying to Facebook / Instagram	4.19.2 How to submit and traffick Buying Orders and Items from ADvendio to a DSP or Social Media Platform
Delivery Reports	5.3 Revenue Schedule, Delivery Data, and Status Updates
Setting Geo-Targeting, Custom Audiences & Page Targeting	How to configure Buying Orders and Buying Items for Facebook? Which settings are supported by ADvendio?	Some limitations will apply, we recommend using our Media Buying extension package for support: 4.19.5.5.1 How to easily select Audiences, Pages and Geo targeting for your Facebook / Instagram bookings
Transfer to ADvendio	3.5.5 Transfer from Ad Server / Import Data

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Facebook Feature	How to use it?	Additional Comment
Creation of Campaigns / Ad Sets	4.19 Media Buying & Managed Services in ADvendio How to configure Buying Orders and Buying Items for Facebook? Which settings are supported by ADvendio?
Control over budget, bidding and optimization settings	Included in the fields used in our Buying Orders and Buying Items
Custom Audiences		Some limitations will apply, we recommend using our Media Buying extension package for support: 4.19.5.5.1 How to easily select Audiences, Pages and Geo targeting for your Facebook / Instagram bookings
Geo-Targeting		Some limitations will apply, we recommend using our Media Buying extension package for support: 4.19.5.5.1 How to easily select Audiences, Pages and Geo targeting for your Facebook / Instagram bookings
Promoted Pages		Some limitations will apply, we recommend using our Media Buying extension package for support: 4.19.5.5.1 How to easily select Audiences, Pages and Geo targeting for your Facebook / Instagram bookings
Sync Performance & Cost data with ADvendio	Supported as part of our Buying Delivery Reports feature 5.3 Revenue Schedule, Delivery Data, and Status Updates	Currently we get from Facebook: Impressions Viewed Impressions Clicks Completed Views Completed Listens Total Conversions Video Views Media Cost

Note

Current Limitations:

Campaigns with: App Install, Catalog Sales and Conversion Campaign objectives are currently not supported
Ads are currently not created from ADvendio, please create them manually in Facebook
Once pushed from ADvendio, it is not possible to modify certain Campaign and Ad Set Settings (e.g. the Campaign Objective / ADvendio Order Goal, Optimization Strategy, the promoted page)

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