[Buying Orders & Buying Items] How to configure them on Facebook?
- Former user (Deleted)
- Roberto Bennati
Available with Version | 2.158 and up |
|---|---|
Role | Order Manager - Fulfilment; System Administrator |
External Systems |
Challenge
You plan to use the ADvendio platform features to purchase media via Facebook. This article will provide an overview of the fields and configurations needed to set up Buying Items with Facebook Integration.
Solution
1. Buying Configuration
To begin the buying configuration process for successfully pushing Buying Orders/Items to Facebook/Instagram, follow these steps:
Ā Access the App Launcher and search for "Buying Configurations."
Once in the "Buying Configuration" section, click on "New" to start
General Information
Select āFacebookā as a connection and select the āActiveā checkbox
The following image shows the recommended set of fields to add for the Facebook integration:
2. Buying Order
The following table shows the list of fields defining the Buying Order for the Facebook Integration.
The icon in the Required column indicates the fields that canāt be empty for the successful submission of the Buying Order.
Ā
Required | ADvendio Field | Description | Comments |
|---|---|---|---|
| Buying Order Name | Name of the Buying Order | Ā |
Advertiser | Facebook Ad Account | Ā | |
Auto | Connection | Contains the necessary credentials to connect to Facebook. Server name, e.g. ASL-005 | Ā |
Start Date/ End Date | Sets the start and end date for your campaign | Ā | |
Budget Amount | Budget can be set
| If Budget Amount of Budget Amount Daily is not set on Buying Order then it needs to be set for each Buying Item | |
Ā | Set Budget Order Level | Check this box to set the Budget at an Order Level | Ā |
Ā | Budget Amount (Daily) | Ā | Select one of the following options: āBudget Amountā or āBudget Amount Dailyā |
Order Goal | Use this option to define a goal you would like to reach Order Goal stands for Facebook Campaign objective | This option is mandatory to be set when creating Buying order For programmatic media Buying this might affect your available options, depending on the platform you are using | |
Ā | Order Bid Strategy | Ā | If you set the Budget on the Buying Order, you also need to set the Bid Strategy If you donāt set the Budget on Buying Order, you need to set Budget on the Buying Item and also set the Bid Strategy on the Buying Item Otherwise, those fields can remain empty |
Auto | Insertion Order ID | Ā | It will be assigned automatically after the Buying Order is successfully submitted |
Ā | Status | Status of the order | Ā |
3. Buying Item
After creating a Buying Order, you can configure individual Buying Items, which will represent your Facebook AdSets.
These help to control your programmatic media spend, by setting up details like the bidding strategy, goals, and automatic optimizations.
You can create as many items as you like for your Buying Order.
The following table shows the list of fields defining the Buying Item for the Facebook Integration.
The icon in the Required column indicates the fields that canāt be empty for the successful submission of the Buying Order.
Required | Buying Item Field | Description | Additional information |
|---|---|---|---|
Buying Item Name | Name of the Buying Item | Ā | |
Ā | Status | Ā | Ā |
Start Date / End Date | Sets the start and end date for your item | Ā | |
Ā | Start Time/ End Time | Sets the start and end time for your item | Ā |
Budget Amount | Sets the total amount to use as budget for your item | ||
It depends on the Buying Order Settings | Bid Strategy | Ā |
|
Ā | Budget Amount (Daily) | Ā | Ā |
It depends on the selected Bid Strategy | Bid Amount | Currently we only support the setting of fixed CPM bid, use this field to set your bid amount | Cost Cap or Bid Cap, you need to set a Bid Amount for each Buying Item |
Ā | Optimization Strategy | Ā |
|
Selected Targeting | Sample string that can be used to set a location: | A Buying Item requires either to set a Location or a Custom Audience | |
Auto | Line Item ID | Ā | It will be assigned automatically after the Buying Item is successfully submitted |
Buying Campaigns
Ā