[Buying Orders & Buying Items] How to configure them on Facebook?

Available with Version	2.158 and up

Available with Version	2.158 and up
Role	Order Manager - Fulfilment; System Administrator
External Systems	Facebook

Challenge

You plan to use the ADvendio platform features to purchase media via Facebook. This article will provide an overview of the fields and configurations needed to set up Buying Items with Facebook Integration.

Solution

1. Buying Configuration

To begin the buying configuration process for successfully pushing Buying Orders/Items to Facebook/Instagram, follow these steps:

Access the App Launcher and search for "Buying Configurations."

Once in the "Buying Configuration" section, click on "New" to start

General Information
Select “Facebook” as a connection and select the “Active” checkbox

The following image shows the recommended set of fields to add for the Facebook integration:

2. Buying Order

The following table shows the list of fields defining the Buying Order for the Facebook Integration.

The icon in the Required column indicates the fields that can’t be empty for the successful submission of the Buying Order.

Required	ADvendio Field	Description	Comments

Required	ADvendio Field	Description	Comments
	Buying Order Name	Name of the Buying Order
	Advertiser	Facebook Ad Account
Auto	Connection	Contains the necessary credentials to connect to Facebook. Server name, e.g. ASL-005
	Start Date/ End Date	Sets the start and end date for your campaign
	Budget Amount	Budget can be set On Buying Order For each Buying Item individually	If Budget Amount of Budget Amount Daily is not set on Buying Order then it needs to be set for each Buying Item
	Set Budget Order Level	Check this box to set the Budget at an Order Level
	Budget Amount (Daily)		Select one of the following options: “Budget Amount” or “Budget Amount Daily”
	Order Goal	Use this option to define a goal you would like to reach Order Goal stands for Facebook Campaign objective	This option is mandatory to be set when creating Buying order For programmatic media Buying this might affect your available options, depending on the platform you are using
	Order Bid Strategy		If you set the Budget on the Buying Order, you also need to set the Bid Strategy If you don’t set the Budget on Buying Order, you need to set Budget on the Buying Item and also set the Bid Strategy on the Buying Item Otherwise, those fields can remain empty
Auto	Insertion Order ID		It will be assigned automatically after the Buying Order is successfully submitted
	Status	Status of the order

3. Buying Item

After creating a Buying Order, you can configure individual Buying Items, which will represent your Facebook AdSets.
These help to control your programmatic media spend, by setting up details like the bidding strategy, goals, and automatic optimizations.
You can create as many items as you like for your Buying Order.

The following table shows the list of fields defining the Buying Item for the Facebook Integration.

The icon in the Required column indicates the fields that can’t be empty for the successful submission of the Buying Order.

Required	Buying Item Field	Description	Additional information

Required	Buying Item Field	Description	Additional information
	Buying Item Name	Name of the Buying Item
	Status
	Start Date / End Date	Sets the start and end date for your item
	Start Time/ End Time	Sets the start and end time for your item
	Budget Amount	Sets the total amount to use as budget for your item
It depends on the Buying Order Settings	Bid Strategy		If Bid Strategy equals to Cost Cap or Bid Cap, you need to set a Bid Amount for each Buying Item If Bid Strategy equals to Lowest Cost, the bid amount remains empty
	Budget Amount (Daily)
It depends on the selected Bid Strategy	Bid Amount	Currently we only support the setting of fixed CPM bid, use this field to set your bid amount	Cost Cap or Bid Cap, you need to set a Bid Amount for each Buying Item
	Optimization Strategy		Each Buying Item has an Optimization Strategy to set (Each valid Option you can use depends on the Order Goal) If Optimization Strategy and Bid Strategy on the Buying Item are empty, system will use default values
	Selected Targeting	Sample string that can be used to set a location: {"Geography":{"type":"List","logic":"&&","valL":[{"type":"Id","valS":"a092K000035rL3cQAE"}]}}	A Buying Item requires either to set a Location or a Custom Audience
Auto	Line Item ID		It will be assigned automatically after the Buying Item is successfully submitted

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