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Also read which slot size to pick if you like to set up an 3.1.5.2.1 Interstitials (DFPGoogle Ad Manager) .
- Master & Companion Slot - read the below section.
- Blocker Slot - - read the below section.
- Report Slot - 3.1.5.1 Ad Type (DFP), 3.1.5.4 Ad Type (AppNexus)2.3 Reporting Slots
- Forecast Slot - 3.1.5.1.1 Forecast Mode (DFPGoogle Ad Manager), 3.1.5.4 How to configure formats for your Xandr related products (Ad Type (AppNexus)
1. Using Master and Companion Sizes (DFP)
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- a master/companion roadblock or a
- master/companion video line item
is used when doing the Availability Check and Adserver push.
View in DFP:
1.1. Examples
You can define the Slot-Sizes using one or both fields: "Companion Size" and "Master". The following combinations are examples how you can set up your system:
1.1.a Only one Master Slot
1.1.b Multiple Master Slots
1.2. One Master with multiple Companions
1.3. Multiple Master Sizes with one Companion
2. Blocker slots
Use Cases:
Your AdType is for an exclusive booking. You like to sell this exclusive ad on a page which is not using ALL slots on this page. To realize this you need to block the "unused" slots from being sold by other campaigns. You therefore BLOCK them.
Therefore select the other sizes which are not used as Blocker Slots to put in fake bookings to DFP for this order on all slots of the page:
All slot sizes will be submitted with priority 2 and sponsorship to DFP, as separates line items of the same order
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Attention: Watch out that you pick the corresponding Reporting Slots otherwise you get deviations in the reporting for this campaign item. |