Note |
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The feature would be deprecated by September 2023. Key value targeting (aura component) feature will be discontinued by the end of 2024 |
In order to display online advertising most efficiently you can target your most profitable customer groups. Using key-value targeting gives you the option to enter criteria such as gender or age. These settings will be submitted to your AdServer.
Tip |
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We recommend that you upgrade this feature to use 4.3.4.4 Key Value / Audience (AdServer) Targeting which has an advanced user interface and also supports the most recent presets. |
1. Manage Key Values
Version | 2.85 and up |
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Supported AdServers | Google Ad Manager |
Edition | Connect |
Open your line item in the media configurator and navigate to the Tab: Key Values. To add new key values or edit existing ones, click the Edit button.
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Select the key for your targeting criterion. Use the look-up option to make sure the value is in accordance with your ad server. For DFP you can select the key "AudienceSegment" and pick your segments as a value.
Pick the operator.
Select the preferred values from the drop-down menu displayed when you click the field. You can add multiple here. Then save or add more targeting criteria by either
Click the Add Key Value (AND) button to set an additional criterion for this key line.
Click the red cross button to delete a criterion.
To target a different group, use the Add Key Value (OR) button,
Click the Add Preset (OR) button to add a preset of key values.
To confirm your targeting, click the Save button.
2. Enter Presets
Version | 2.85 - 2.104 |
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Supported AdServers | Google Ad Manager |
Edition | Connect |
Info |
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Make sure that you are using the older version of presets. Otherwise, we recommend switching/migrating to 4.3.4.4 Key Value / Audience (AdServer) Targeting. Presets are configured by your administrator |
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