Challenge
In order to configure your connection to external platforms, you will need to synch certain information between the platforms and ADvendio, in order to use features such as targeting on Campaign Items or Audience Segments.
During this process you might ask yourself:
Which of the information are relevant for the integrated platforms like AdServers, DSPs or SSPs?
How are the IDs structured in ADvendio?
For which features are these required?
Solution
The following lists all ids which will be imported into ADvendio by the synch feature. We show the type of import you can select from ADvendio, which IDs will be synched and what they are used for.
Google Ad Manager
Type of Import | Synched Information & IDs | ADvendio Features |
---|---|---|
Inventory |
| |
Key Value Data / Audience |
| |
Targeting IDs | Label Device Targeting:
| |
Geo / Technical Targeting Data | Geo Targeting:
| |
Video and Content Bundles |
| Video Items |
Video Positions |
| |
Accounts |
|
Google Display & Video 360
Type of Import | Synched Information & IDs | ADvendio Features |
---|---|---|
Inventory |
| |
Geo / Technical Targeting Data | Geo Targeting Technical Targeting | |
Key Value Data / Audience |
| |
Accounts |
|
Freewheel
Type of Import | Synched Information & IDs | ADvendio Features |
---|---|---|
Inventory |
| |
Video Content |
| |
Accounts |
|
Xandr (AdServer & SSP)
Type of Import | Synched Information & IDs | ADvendio Features |
---|---|---|
Inventory |
Sites are also referred to as Placement Groups in the Xandr UI | |
Geo / Technical Targeting Data | Device Targeting:
Geo Targeting:
| |
Key Value Data / Audience |
| |
Accounts |
|
Adswizz
Type of Import | Synched Information & IDs | ADvendio Features |
---|---|---|
Inventory |
| |
Geo / Technical Targeting Data | Device Targeting
Geo Targeting
|
SMART
Type of Import | Synched Information & IDs | ADvendio Features |
---|---|---|
Inventory |
| |
Geo / Technical Targeting Data | Geo Targeting Device Targeting |
Setup
No specific setup needed