7.7.1.5.1 Xandr - Mapping Media Campaign/Campaign Item to Insertion Order / Line Item
- Pascal Clausen
- Daniel Yañez
- Former user (Deleted)
Entity (Xandr) | Field (Xandr) | Example | ADvendio Object | ADvendio Field | Mapping / Additional Information |
|---|---|---|---|---|---|
Insertion Order | Name | Mapping Campaign 2 | Media Campaign | Name | |
Insertion Order | External Code | Media Campaign | Alternate Order Id | ||
Insertion Order | Description | Media Campaign | Internal Comment | ||
Insertion Order | State | Active/Inactive | Media Campaign | AdServer Status | |
Insertion Order | Currency | EUR | Campaign Item | CurrencyIsoCode | |
Insertion Order | Flight Dates (non-seamless) | Start Date | Campaign Start Date/Campaign End Date | ||
Insertion Order | Budget | Unlimited Impression Revenue | Set to unlimited for all IOs | ||
Insertion Order | Budget Type | Impression Revenue | Set to Revenue for all Seamless IOs | ||
Insertion Order | Billing Periods | 01.01.2019-unlimited | Media Campaign | The start date of Billing Period will be set according to Media Campaign Start Date by default | At an API level, its called: |
Insertion Order | Advertiser | Test Mapping Account | Media Campaign | Account | Advertiser ID will be saved in ADvendio object External Account ID |
Line Item | Line Item Type | Augmented Standard Guaranteed | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Ad Type | |
Line Item | Insertion Order | Mapping Campaign 2 | Campaign Item | AdServer ID Order ID | Once existing mapped by Insertion Order ID If Item Order is not yet existing, we create them according to Salesforce records |
Line Item | Name | Xandr Test_Xandr Test_ROS (XANDR) | Campaign Item | Name | |
Line Item | ID | 123456 | Campaign Item | Ad ID | |
Line Item | External Code | Campaign Item | Alternate Id | ||
Line Item | State | Active/Inactive | Campaign Item | AdServer Status | Inactive as default |
Line Item | Currency | EURO (EUR) | Campaign Item | CurrencyIsoCode | |
Line Item | Flight Dates / Start Date | 1/10/2019 12:00 AM America/Scoresbysund | Campaign Item | StartDate | |
Line Item | Flight Dates / End Date | 1/10/2029 11:59 PM America/Scoresbysund | Campaign Item | EndDate | |
Line Item | Budget Type | Unlimited Impressions Revenue | Always set to Impressions | ||
Line Item | Budget / Lifetime | Unlimited Custom Budget | Campaign Item → Ad Price → Ad Spec → Ad Type | Goal Type | |
Line Item | Budget / Daily | Unlimited Custom Budget Pace Lifetime Budget | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Secondary Goal Type | |
Line Item | Delivery Type (Guaranteed only) | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Delivery Type | ||
Line Item | Delivery Rate Type | ASAP Evenly | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Delivery Rate Type | If empty, Evenly pacing setting will be set. |
Line Item | Impression Budget (Lifetime) | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Booking Quantity | ||
Line Item | Impression Budget (Daily) | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Secondary Goal Quantity | ||
Line Item | Flight Pacing Settings (Daily Budget) |
| Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Secondary Goal Budget |
|
Line Item | Exclusive % | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Goal Percent | Ad Type value will be used if field at Campaign Item is empty | |
Line Item | Flight Pacing Settings (Pacing Percent) |
| Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Secondary Goal Percent |
|
Line Item | Revenue Type/ Cost per day | Fixed Free CPM CPC CPA vCPM Cost Plus | AdPrice | Billing Category | Currently used by ADvendio: CPM, CPC, vCPM, Fixed Fee (Cost per day) |
Line Item | Revenue Value | Per day 100 EUR | Campaign Item | Depending on configuration: Calculated from Campaign Item Amount N2/N3 divided by Quantity OR Field: AdServer Price | |
Line Item | Roadblocking (Guaranteed | Normal Partial ExactMatch | Campaign Item → Ad Price → Ad Spec → Ad Type | Roadblocking Type | |
Line Item | Ad Size (Guaranteed Only) | 250x300 | Campaign Item → Ad Price → Ad Spec → Ad Type | Master | If empty, “any sizes” will be the default option. |
Line Item | Master | 250x300 |
| Depending on configuration:
| If no reporting slot will be submitted and roadblocking is enabled, “any creative” option will be selected as Master in Xandr. |
Line Item | Delivery Type | Exclusive Impressions | Campaign Item | Delivery Type | AdType Guaranteed:
|
Line Item | Priority | Campaign Item or Campaign Item → Ad Price → Ad Spec → Ad Type | Priority | ||
Line Item | Allow RTB competition | Campaign Item | RTB Competition | ||
Line Item | Optimization / Conversion Tracking | Primary KPI: No performance Goal CPC CPA CTR | Campaign Item | Billing Category = CPC | for CPC (ALI) we set: Optimization enabled CPC goal = CPC price from ADvendio (see Revenue Value) Goal Priority = Performance |
Line Item | Supply Type | Managed Open Exchange Deals | Set to Managed and Open Exchange | ||
Line Item | Frequency | 1-255 per 1 Hour, Day, Week, Month, Lifetime | Campaign Item | Frequency | |
Line Item | Recency | 1 per X hours, days, weeks, months | Not Used | ||
Line Item | Inventory | Campaign Item → Selected AdServer ID Campaign Item → Ad Spec → AdServer ID AdSpec Assignment | AdServer ID | Category = Inventory | |
Line Item | Connection | Campaign Item → Selected AdServer ID | AdServer ID | Category = Connection | |
Line Item | Device | Desktop & Laptops, Tablet, Phones | Campaign Item → Selected AdServer ID | AdServer ID | Category = Device |
Line Item | Supply Type | Web Placements, Mobile Placements, Apps Placements | Campaign Item → Selected AdServer ID | AdServer ID | Category = Device |
Line Item | Key Value | Campaign Item | AdServer Targeting | ||
Line Item | Geography | Campaign Item → Selected AdServer ID | AdServer ID | Category = Geography | |
Line Item | Postal Code | Not supported | |||
Line Item | Daypart | Campaign Item | Day & Time Targeting | ||
Line Item | System | Campaign Item → Selected AdServer ID | AdServer ID | Category = Device | |
Line Item | Segment | Campaign Item | AdServer Targeting | ||
Line Item | Brand | Campaign Item → Selected AdServer ID | AdServer ID | ||
Line Item | Manage Creatives |
| Campaign Item | Creative Management | Available for Standard Ad Types |
Campaign | Flight End | 12/15/2020 12:00 AM | Campaign Item | Xandr Campaign Settings | Available for non-seamless Standard Ad Types:
|