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In order to configure your connection to external platforms, you will need to synch certain information between the platforms and ADvendio, in order to use features such as targeting on Campaign Items or Audience Segments.
During this process you might ask yourself:
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Type of Import | Synched Information & IDs | ADvendio Features |
|---|---|---|
Inventory |
| |
Key Value Data / Audience |
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Targeting IDs |
| |
Geo / Technical Targeting DataGeo Targeting: |
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Video and Content Bundles |
| Video Items |
Video Positions |
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Accounts |
|
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Connection ID Name: The name of the Audience / Site / ID this will also be shown to your users, when they for example select targeting criteria
Status: The status of this id within the external system (Note: that we import all IDs regardless if they are marked as active or inactive, to ensure our import will miss no relevant information)
ID / Legacy ID: The id used when communicating with the external system, is for example relevant to set targeting criteria to Campaign Items. Some of our integrations still use the legacy ID field, but we’re working on replacing this logic
Connection: To which connection does this ID belong
Site: If a feature requires a direct connection to one of your sites, this can be stored here
Technical Name: sometimes, additional to the user visible display name, there is also a technical name used for the communication with the external system
Parent ID: sometimes the IDs are in a hierarchy (e.g. regions are listen underneath their country ID), this shows the direct parent
Category / Type: Category and type are used to differentiate the kind of IDs and for which features they are relevant
Active: This checkbox can be used to mark an ID as active for ADvendio. If configured in your Administration Settings, your users will only be able to see and select active IDs in the ADvendio features.
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