It is possible to use ADvendio without integrating it with any other systems. However, but you will experience the greatest most significant advantages and benefits by connecting it to one or multiple systems that are working with. This section provides details on the AdServer integration process and the advantages it offers. Learn how to establish a connection to your AdServer and how it can improve your daily operations
These are the integrations that we currently support:
Media Selling and AdServer Integrations
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AdButler
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Triton
already in use. Currently, we support these integration blocks:
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Media Selling and Ad Server Integrations
ADvendio provides support for Media Selling and seamless integration with various Ad Servers, including AdButler, Triton, Google Ad Manager (including Ad Exchange), AdsWizz, Xandr Monetize, FreeWheel, Equativ and Broadsign which can significantly improve customers' daily operations.
Ad Server integrations provide the following benefits:
Enable you to effortlessly push your Sales Campaigns from ADvendio to the booking systems.
Offer on-the-spot availability checks to verify planning.
Save you the time and hassle of manually synchronizing data across multiple systems, making ADvendio a leading platform for your order management flow.
Automatically generate reporting data for invoicing, accounting, and other purposes.
Find the list of Media Selling and Ad Server Integrations:
Google Ad Manager (AdServer including Ad Exchange)
AdsWizz (AdServer)
Xandr Monetize (AdServer and SSP)
FreeWheel (AdServer)
Equativ AdsWizz (previously Smart AdServer)
BroadsignBURT Analytics
Equativ (previously Smart Ad Server)
Media Buying, Demand Site Platform and Social Media Integrations
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This integration block helps to connect ADvendio with various platforms for streamlined media buying processes. The platforms included in this block are Linkedin, Meta (Facebook/Instagram
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), Xandr Invest
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, Google Campaign Manager
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Google DV360 (DSP - Demand Site Platform)
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Google Ads
, Google Display & Video 360, Google Ads, The Trade Desk
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, TikTok
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, Amazon DSP
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Platform 161 (DSP) (Extension; not part of our Media Buying features)
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AdServer Integration
ADvendio and your AdServers have bi-directional communication, so you don't need to log in to your AdServer to book campaigns while remaining logged into ADvendio.
Targeting: Choose your targeting options according to your AdServer's capabilities.
Availability Request: You can request availability and receive the number of available impressions and share of voice, etc.
Creative Upload: Complete the whole campaign management process in ADvendio including the upload of each campaign item's creatives.
Book Order: By clicking one button, your entire campaign, including targeting and pricing data, is submitted to the AdServer.
Delivery Data: When you have booked a confirmed order from ADvendio to your AdServer, you can automatically receive or request delivery data and billing information. This allows you to keep track of your campaigns even after they have been delivered.
Finance and Accounting: We support Finance and Accounting data with automatic invoicing and data transfer for Accounting processes ensuring easy distribution. Defining which revenue is coming from which source or which media inventory.
Resources for Connections Integrations
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Resources for AdServer
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Supported AdServers
We have currently integrated the following AdServers in our ADvendio standard: Google Ad Manager (GAM), Equativ(Smart), and Xandr.
In general, the integrations support the greatest number of features. However, not all features of ADvendio work with every AdServer. We provide a spreadsheet, listing exactly which AdServer supports which feature.
Although other AdServers are capable of supporting certain API features, these have not yet been integrated into the standard version of ADvendio.
We are continuously working to expand our supported AdServer portfolio.
Resources for Administration of the AdServer Connection
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, and Platform 161.
These integrations allow you to:
Plan your campaigns directly from ADvendio using your CRM and OMS data.
Employ Media Buying as a Service and use dedicated Audience Extension products as a publisher to achieve your goals.
Save time by trafficking your basic campaign setup with a single click from ADvendio and when creating your campaigns.
Automatically receive data regarding performance and costs to use for invoicing purposes.
Get a comprehensive 360-degree overview of your campaigns in ADvendio, running on many different platforms.
The following are Media Buying, Demand Side Platforms, and Social Media Integrations:
Meta Facebook/Instagram
Xandr Invest (DSP - Demand Side Platform)
Google DV360 (DSP - Demand Side Platform
Amazon DSP (Pilot)
Platform 161 (DSP) (Extension; not part of our Media Buying features)
Programmatic and Reporting Integrations
This section describes the Programmatic and Reporting Integrations offered by ADvendio. The reporting integrations provide detailed analytics to optimize the performance of advertising campaigns, while programmatic integrations automate the buying and selling of ad inventory, allowing real-time bidding for targeted ad placements. The supported integrations include BURT Analytics, Google Ad Manager Programmatic Reporting, and Xandr Monetize (SSP), creating a comprehensive programmatic and reporting ecosystem. These integrations allow users to track and analyze metrics such as impressions, clicks, and conversions.
Google Ad Manager Programmatic Reporting
Xandr Monetize (SSP)
Generic CSV Uploader