7.3.12.3 [Integration Overview] of Google Ad Manager (GAM)

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Last updated: 2023-12-29 by Former user (Deleted)
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ADvendio Edition

ADvendio ONE - with ADvendio ONE customers will have access to the new Media Buying component and all future integrations and enhancements.

ADvendio Connect - with Connect customers can use existing Connect extension with integrations released before February 2023, but no new integrations or enhancements will be added.

ADvendio supports the integration of Google Ad Manager (GAM), which can help you easily report your media cost and performance data from GAM. To check the status of Google Services have a look here.

Who will benefit from this integration?

The integration of Google Ad Manager (GAM) with other systems can benefit a variety of users, including publishers, advertisers, and ad agencies. Publishers can benefit from GAM's ability to manage ad inventory and optimize ad delivery across multiple platforms, while advertisers can benefit from the platform's targeting capabilities and the ability to track and measure the effectiveness of their campaigns.

Ad agencies can also benefit from GAM's features, which enable them to manage and optimize campaigns across multiple publishers and platforms and provide detailed reporting and analytics to their clients.

What is required to use the integration?

Google Ad Manager (GAM) is using one of the existing Advendio licences: ADvendio ONE or ADvendio Connect Buying Beta (check detailed licencing information above)

How to set up and use the integration?

To get started check this page [Create connection] How to setup a Google service account and use it with ADvendio

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