7.3.12.3 [Integration Overview] of Google Ad Manager (GAM)
ADvendio Edition | ADvendio ONE - with ADvendio ONE customers will have access to the new Media Buying component and all future integrations and enhancements. ADvendio Connect - with Connect customers can use existing Connect extension with integrations released before February 2023, but no new integrations or enhancements will be added. |
ADvendio supports the integration of Google Ad Manager (GAM), which can help you easily report your media cost and performance data from GAM. To check the status of Google Services have a look here.
Who will benefit from this integration?
The integration of Google Ad Manager (GAM) with other systems can benefit a variety of users, including publishers, advertisers, and ad agencies. Publishers can benefit from GAM's ability to manage ad inventory and optimize ad delivery across multiple platforms, while advertisers can benefit from the platform's targeting capabilities and the ability to track and measure the effectiveness of their campaigns.
Ad agencies can also benefit from GAM's features, which enable them to manage and optimize campaigns across multiple publishers and platforms and provide detailed reporting and analytics to their clients.
What is required to use the integration?
Google Ad Manager (GAM) is using one of the existing Advendio licences: ADvendio ONE or ADvendio Connect Buying Beta (check detailed licencing information above)
How to set up and use the integration?
To get started check this page [Create connection] How to setup a Google service account and use it with ADvendio
Content
- [Mapping] ADvendio Account Types to Google Ad Manager Companies
- [Programmatic Buyer] How to define which one is available fo
- [Mapping] Which ADvendio Media Campaign / Campaign Item settings are available for (Google Ad Manager)
- [Mapping] Device Targeting for (Google Ad Manager)
- Map and transfer data into Google Ad Manager custom fields
- Transfer Offer number and Advertiser External ID to Google Ad Manager
- Delivery Data for Active View - Viewable Impressions for GAM
- Permission Overview for Google Ad Manager users
- Set up Contending Line Items & Sell-Through Reports in Google Ad Manager
- Setup Video Content & Content Bundle Targeting for Google Ad Manager
- Setup Video Position Targeting for Google Ad Manager
- How to create unreserved items in Google Ad Manager
- [Creative Upload] Set Up Google Ad Manager Creative Upload Features
- How to use your Custom Creative Templates and Native formats for Google Ad Manager?
- [Creative Upload] in Google Ad Manager: Third Party Creative Support and Template Setup
- [Creative Upload] in Google Ad Manager: Custom Code Creatives Support (with 2.170 release)
- [Creative Upload] in Google Ad Manager: Video Redirect Creatives / Video URL (with 2.170 release)
- How to view the criteria breakdown in the availability check for Google Ad Manager
- How to use CMS Metadata Targeting for Videos in Google Ad Manager? (Customised Targeting, Key Values, Audience Data, Custom Metadata)
- [Create connection] How to setup a Google service account and use it with ADvendio
- Google Ad Manager OAuth Methods Deprecation
- Google Ad Manager Submit of Proposal Preferred Deals
- Programmatic GAM
- [Error messages] Google Ad Manager