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Integrations

Google AdManagerAd Manager, Google Display & Video 360, Freewheel, Xandr, Adswizz, Equativ, AdButler, Facebook, Linkedin

License

Connect

Roles

Product Manager - Product Manager / Sales Support / Marketing ; System Administrator

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In order to configure your connection to external platforms, you will need to synch certain information between the platforms and ADvendio, in order to use features such as targeting Campaign Items or Audience Segments.

During this process, you might ask yourself:

  • Which of the information is relevant for the integrated platforms like AdServers, DSPs or SSPs?

  • How are the IDs structured in ADvendio?

  • For which features are these required?

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Type of Import

Synched Information & IDs

ADvendio Features

Accounts

  • Advertisers

Inventory

  • Publisher 

  • Zone

Geo / Technical Targeting Data

Device Targeting

  • Browser

  • Language

  • Tag

  • ThirdPartyAdTagType

Geo Targeting

  • Countries

  • DMA Region

  • ISP

  • MSA Region

  • Region

  • City

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

Audience Data (including publisher data, advertiser data and Adswizz offered audience data)

  • Audience Segment

  • Audience Segment Value

4.3.4.4 Key Value / Audience (AdServer) Targeting

7.3.11.2 Adswizz Audience Segment Targeting

Equativ

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Site,

  • Page,

  • Page Group,

  • Pack,

  • Format

  • AdvertiserExclusionCategory

  • InsertionExclusionCategory

Geo / Technical Targeting Data

Geo Targeting

  • Country

  • State

  • City

Device Targeting

  • Browsers

  • Device Types

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

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