Page Comparison

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External Systems	FreeWheel
Role	System Administrator; Order Manager - Fulfilment;

ADvendio Edition

Connect

External Systems

FreeWheel

Challenge

You are using AdButler FreeWheel as an AdServer ad server and are looking want to connect it to ADvendio to FreeWheel. Which What features of ADvendio are part of supported in the FreeWheel integration and which features of FreeWheel are supported?

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Solution

ADvendio Features part of the FreeWheel Integration

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Please find which FreeWheel features are supported:

ADvendio Feature

Documentation

Additional Comment

Booking of Campaigns, Insertion Orders and Placements

4.8.1 How to submit Media Campaign and Campaign Items into external systems (AdServers, SSPs, Exchanges)

Manage Advertisers and Agencies

Targeting:

Geo Targeting
Inventory Targeting* (Ad Units, Ad Unit Group, Site Groups, Sites, Site

Sectiions

Sections)
Video Targeting
Industry Targeting
Device Targeting
Key Value & Audience Targeting
Frequency Capping
Day & Time Targeting

4.3.4.3 Geo and Postal Code Targeting

4.3.4.2 Browser, Device, and Connection Targeting

Info
Unfortunately FreeWheel does not offer the export of geo targeting data in their API

On how to do Manual import of Geo data and Manually import Platform Targeting, Import Key Values / Audience Segments, Import Industries, Import Brands or Enhanced Video Import, please check FreeWheel Description and Import Types

*Mandatory option for the advertising format and must be selected, at least one ad unit and site related

Availability Check

Matched Quantity
Available Quantity
Final Available Quantity

4.4 Check Availability in ADvendio

?Delivery

Which data is used in the availability check for Freewheel and how to view Final Delivered Impressions (FFDI)

Info

From Version 2.95 on we will support parallel processing for "Check Availability". Please ensure that your API user have the possibility to use up to 20 Requests per second as described here: https://hub.freewheel.tv/display/techdocs/API+Rate+Limitations+FAQs

Delivery Data Reports (Monthly, Daily)

5.3 Revenue Schedule, Delivery Data, and Status Updates

Configuration instruction in
How to configure Delivery Data Imports from FreeWheel to ADvendio

-

Enhanced Delivery Reports

(Delivery data grouped by

How to configure Delivery Data Imports from FreeWheel to ADvendio

5.3.5.1 Filter Settings for Enhanced Delivery Data (EDD)

Only for delivery imports grouped by: Sites and Video Groups

in combination)


Update Status (import current status from Freewheel + pushing campaigns live from ADvendio)	4.8.5 How to update the status of my Insertions Orders / Campaigns in the AdServer/SSP and approve Orders in Google AdManager?	Import current status from Freewheel and pushing campaigns live from ADvendio
Limited Time Zone support	FreeWheel Limited Time Zone support	version 2.99 and up
Transfer Offer number and External ID	Transfer Offer number and External ID to Freewheel

Freewheel features currently supported by ADvendio:

Freewheel Feature	How to

use

Use it?	Additional

Comment

Comments

Standard Campaigns

Configured via Ad Type

VAST Campaigns

Configured via Ad Type

Placements / Target Zones

4.3.4.5 How to configure which inventory to targeting in External Systems?

Due to AdButler settings, only a single Zone can be assigned to each ADvendio Campaign Item, please use Channels if you want to configure rotation

Placements / Target Channels

4.3.4.5 How to configure which inventory to targeting in External Systems?

Geo Targets (Available with version 2.154)

Platform Targets (Available with version 2.154)

Placements / Fixed Delivery

Configured via Ad Type

Placements / Auctions

Configured via Ad Type

Placements / Frequency Capping / Activity Limits

4.3.6 Frequency Capping

AdButler currently only supports capping per Day

Placements / Priority

Configured via Ad Type

Ad Items

Currently fixed settings created by ADvendio

We will create dummy AdItems which later have to be adjusted in AdButler to upload the right creatives and formats

Booking of Campaigns, Insertion Orders and Placements

4.8.1 How to submit Media Campaign and Campaign Items into external systems (AdServers, SSPs, Exchanges)

Setting a Placement Status

7.3.4 How to Configure "Update Ad-Status in AdServer" for Campaign Items

Setting an Insertion Order Stage

4.8.5 How to update the status of my Insertions Orders / Campaigns in the AdServer/SSP and approve Orders in Google AdManager?

Setting an Insertion Order Brand

4.2.1.4 Advertised Brands (FreeWheel)

On the fly availability check for not existing bookings

Used by our Check Availability feature

Info
Freewheel requires an existing Placement in order to use the Forecasting features. Our current logic will create those Placements, run the process and once we have results, will delete the placements, if the booking has not yet been done from ADvendio

Combined Use of Inventory and Video Targeting

Via the ADvendio Inventory and Video Targeting feature

Note
There are some limitations in the targeting supported by ADvendio, see also additional comments below on this page

Audience Targeting, with full logical operator support

4.3.4.4 Key Value / Audience (AdServer) Targeting

Custom Targeting

4.3.4.4 Key Value / Audience (AdServer) Targeting

Exclusivity settings for Placements

4.2.12.1 Exclusivity of Brands and Industries (FreeWheel)

Selecting Industries for Placements

4.3.4.9 Industry Targeting

Ad Unit linking

3.1.1.1 Linking Ad Units for FreeWheel

Custom Event Targets for your Placements

How to use Custom Event Targets for Freewheel?

version 2.119 and up

Freewheel Forecast Modes (e.g. AI supported forecasting)

How to configure the Forecast Mode used for Check Availability by Freewheel

Current Limitations for the ADvendio - FreeWheel Integration

Inventory Targeting of multiple Zones

Zones in AdButler represent the placement of your ad on a website. Typically these Zones represent a single ad space and creative size.

As with the structure of AdButler, the booking relevant information (like start and end date, the desired number of impressions, and the priority) is defined on a Zone Assignment, where you select a single Zone. If you want to target multiple Zones, you will have to use a Channel. These channels need to be set up in AdButler and can then be imported to ADvendio.

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Note
ADvendio Campaign Items do not support the selection of multiple Zones (as seen in the screenshot above) or the selection of multiple Channels. If you select those we can not guarantee that the right booking will arrive in AdButler. Please use a Channel instead if you want to target rotations.

Check Availability

Currently, the API of AdButler only supports availability checks based on Zones. If your ADvendio Campaign Item should include Channels or VAST Zones instead, the Check Availability feature might return an error message similar to this:

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Flexible Insertion Order and Campaign settings

Currently, Campaigns and Insertion Orders are created and fixed from ADvendio. Each Media Campaign will typically represent one Campaign AND Insertion Order. It is not possible to use the same Freewheel Campaign across multiple ADvendio Media Campaigns.

Also, most additional settings are fixed on the Campaigns and Insertion Orders, it is not possible for example to set a specific Insertion Order Budget from ADvendio.

Limited Time Zone Support (Version 2.99 and up)

Info
If your time zone is not mapped in this list ADvendio will show the following warning: "Was not able to map timezone: + TimeZoneId" when you try to "Check Availability" or "Submit to Adserver". Please choose a different time zone.

When submitting a media campaign and campaign items to FreeWheel the interface currently only supports the following time zones:

Standard Time Zones Worldwide	GMT	GMT Diff	FreeWheel ID
(GMT+00:00) Africa/Casablanca	GMT+00:00	0	(GMT+00:00) Africa - Casablanca
(GMT+00:00) Etc/GMT	GMT+00:00	0	(GMT+00:00) Etc - GMT
(GMT+00:00) Etc/GMT0	GMT+00:00	0	(GMT+00:00) Etc - GMT
(GMT+00:00) Etc/GMT+0	GMT+00:00	0	(GMT+00:00) Etc - GMT
(GMT+00:00) Etc/GMT-0	GMT+00:00	0	(GMT+00:00) Etc - GMT
(GMT+00:00) Etc/Greenwich	GMT+00:00	0	(GMT+00:00) Etc - GMT
(GMT+00:00) Etc/UCT	GMT+00:00	0	(GMT+00:00) Etc - GMT
(GMT+00:00) Etc/Universal	GMT+00:00	0	(GMT+00:00) Etc - GMT
(GMT+00:00) Etc/UTC	GMT+00:00	0	(GMT+00:00) Etc - GMT
(GMT+00:00) Etc/Zulu	GMT+00:00	0	(GMT+00:00) Etc - GMT
(GMT+00:00) Europe/London	GMT+00:00	0	(GMT+00:00) Europe - London
(GMT+00:00) GB	GMT+00:00	0	(GMT+00:00) Europe - London
(GMT+00:00) GB-Eire	GMT+00:00	0	(GMT+00:00) Europe - London
(GMT+00:00) GMT	GMT+00:00	0	(GMT+00:00) Europe - London
(GMT+00:00) GMT0	GMT+00:00	0	(GMT+00:00) Europe - London
(GMT+00:00) Greenwich	GMT+00:00	0	(GMT+00:00) Europe - London
(GMT+01:00) Africa/Algiers	GMT+01:00	1	(GMT+01:00) Africa - Algiers
(GMT+01:00) Africa/Windhoek	GMT+01:00	1	(GMT+01:00) Africa - Windhoek
(GMT+01:00) Europe/Amsterdam	GMT+01:00	1	(GMT+01:00) Europe - Amsterdam
(GMT+01:00) Europe/Belgrade	GMT+01:00	1	(GMT+01:00) Europe - Belgrade
(GMT+01:00) Europe/Berlin	GMT+01:00	1	(GMT+01:00) Europe - Brussels
(GMT+01:00) Europe/Sarajevo	GMT+01:00	1	(GMT+01:00) Europe - Sarajevo
(GMT+02:00) Africa/Cairo	GMT+02:00	2	(GMT+02:00) Africa - Cairo
(GMT+02:00) Africa/Harare	GMT+02:00	2	(GMT+02:00) Africa - Harare
(GMT+02:00) Asia/Amman	GMT+02:00	2	(GMT+02:00) Asia - Amman
(GMT+02:00) Asia/Beirut	GMT+02:00	2	(GMT+02:00) Asia - Beirut
(GMT+02:00) Asia/Jerusalem	GMT+02:00	2	(GMT+02:00) Asia - Jerusalem
(GMT+02:00) Europe/Athens	GMT+02:00	2	(GMT+02:00) Europe - Athens
(GMT+02:00) Europe/Helsinki	GMT+02:00	2	(GMT+02:00) Europe - Helsinki
(GMT+02:00) Europe/Kaliningrad	GMT+02:00	2	(GMT+02:00) Europe - Minsk
(GMT+02:00) Europe/Kiev	GMT+02:00	2	(GMT+02:00) Europe - Minsk
(GMT+02:00) Europe/Mariehamn	GMT+02:00	2	(GMT+02:00) Europe - Minsk
(GMT+02:00) Europe/Nicosia	GMT+02:00	2	(GMT+02:00) Europe - Minsk
(GMT+02:00) Europe/Riga	GMT+02:00	2	(GMT+02:00) Europe - Minsk
(GMT+02:00) Europe/Sofia	GMT+02:00	2	(GMT+02:00) Europe - Minsk
(GMT+02:00) Europe/Tallinn	GMT+02:00	2	(GMT+02:00) Europe - Minsk
(GMT+02:00) Europe/Tiraspol	GMT+02:00	2	(GMT+02:00) Europe - Minsk
(GMT+02:00) Europe/Uzhgorod	GMT+02:00	2	(GMT+02:00) Europe - Minsk
(GMT+02:00) Europe/Vilnius	GMT+02:00	2	(GMT+02:00) Europe - Minsk
(GMT+02:00) Europe/Zaporozhye	GMT+02:00	2	(GMT+02:00) Europe - Minsk
(GMT+02:00) Israel	GMT+02:00	2	(GMT+02:00) Asia - Jerusalem
(GMT+03:00) Africa/Nairobi	GMT+03:00	3	(GMT+03:00) Africa - Nairobi
(GMT+03:00) Asia/Baghdad	GMT+03:00	3	(GMT+03:00) Asia - Baghdad
(GMT+03:00) Asia/Kuwait	GMT+03:00	3	(GMT+03:00) Asia - Kuwait
(GMT+03:00) Europe/Minsk	GMT+03:00	3	(GMT+02:00) Europe - Minsk
(GMT+03:00) Europe/Moscow	GMT+03:00	3	(GMT+03:00) Europe - Moscow
(GMT+04:00) Asia/Baku	GMT+04:00	4	(GMT+04:00) Asia - Baku
(GMT+04:00) Asia/Muscat	GMT+04:00	4	(GMT+04:00) Asia - Muscat
(GMT+04:00) Asia/Tbilisi	GMT+04:00	4	(GMT+04:00) Asia - Tbilisi
(GMT+04:00) Asia/Yerevan	GMT+04:00	4	(GMT+04:00) Asia - Yerevan
(GMT+05:00) Asia/Karachi	GMT+05:00	5	(GMT+05:00) Asia - Karachi
(GMT+05:00) Asia/Yekaterinburg	GMT+05:00	5	(GMT+05:00) Asia - Yekaterinburg
(GMT+05:30) Asia/Kolkata	GMT+05:30	5	(GMT+05:30) Asia - Kolkata
(GMT+06:00) Asia/Almaty	GMT+06:00	6	(GMT+06:00) Asia - Almaty
(GMT+06:00) Asia/Dhaka	GMT+06:00	6	(GMT+06:00) Asia - Dhaka
(GMT+07:00) Asia/Bangkok	GMT+07:00	7	(GMT+07:00) Asia - Bangkok
(GMT+07:00) Asia/Krasnoyarsk	GMT+07:00	7	(GMT+07:00) Asia - Krasnoyarsk
(GMT+08:00) Asia/Irkutsk	GMT+08:00	8	(GMT+08:00) Asia - Irkutsk
(GMT+08:00) Asia/Kuala_Lumpur	GMT+08:00	8	(GMT+08:00) Asia - Kuala Lumpur
(GMT+08:00) Asia/Shanghai	GMT+08:00	8	(GMT+08:00) Asia - Shanghai
(GMT+08:00) Asia/Taipei	GMT+08:00	8	(GMT+08:00) Asia - Taipei
(GMT+08:00) Australia/Perth	GMT+08:00	8	(GMT+08:00) Australia - Perth
(GMT+09:00) Asia/Seoul	GMT+09:00	9	(GMT+09:00) Asia - Seoul
(GMT+09:00) Asia/Tokyo	GMT+09:00	9	(GMT+09:00) Asia - Tokyo
(GMT+09:00) Asia/Yakutsk	GMT+09:00	9	(GMT+09:00) Asia - Yakutsk
(GMT+10:00) Asia/Vladivostok	GMT+10:00	10	(GMT+10:00) Asia - Vladivostok
(GMT+10:00) Australia/Brisbane	GMT+10:00	10	(GMT+10:00) Australia - Brisbane
(GMT+10:00) Australia/Hobart	GMT+10:00	10	(GMT+10:00) Australia - Hobart
(GMT+10:00) Australia/Melbourne	GMT+10:00	10	(GMT+10:00) Australia - Melbourne
(GMT+10:00) Pacific/Port_Moresby	GMT+10:00	10	(GMT+10:00) Pacific - Port Moresby
(GMT+11:00) Asia/Magadan	GMT+11:00	11	(GMT+11:00) Asia - Magadan
(GMT+12:00) Pacific/Auckland	GMT+12:00	12	(GMT+12:00) Pacific - Auckland
(GMT+12:00) Pacific/Fiji	GMT+12:00	12	(GMT+12:00) Pacific - Fiji
(GMT+13:00) Pacific/Tongatapu	GMT+13:00	13	(GMT+13:00) Pacific - Tongatapu
(GMT-01:00) Atlantic/Azores	GMT-01:00	-1	(GMT-01:00) Atlantic - Azores
(GMT-01:00) Atlantic/Cape_Verde	GMT-01:00	-1	(GMT-01:00) Atlantic - Cape Verde
(GMT-02:00) America/Noronha	GMT-02:00	-2	(GMT-02:00) Atlantic - South Georgia
(GMT-02:00) Atlantic/South_Georgia	GMT-02:00	-2	(GMT-02:00) Atlantic - South Georgia
(GMT-02:00) Brazil/DeNoronha	GMT-02:00	-2	(GMT-02:00) Atlantic - South Georgia
(GMT-02:00) Etc/GMT+2	GMT-02:00	-2	(GMT-02:00) Atlantic - South Georgia
(GMT-03:00) America/Argentina/Buenos_Aires	GMT-03:00	-3	(GMT-03:00) America - Buenos Aires, Argentina
(GMT-03:00) America/Godthab	GMT-03:00	-3	(GMT-03:00) America - Godthab
(GMT-03:00) America/Montevideo	GMT-03:00	-3	(GMT-03:00) America - Montevideo
(GMT-04:00) America/Halifax	GMT-04:00	-4	(GMT-04:00) America - Halifax
(GMT-04:00) America/Manaus	GMT-04:00	-4	(GMT-04:00) America - Manaus
(GMT-04:00) America/Santiago	GMT-04:00	-4	(GMT-04:00) America - Santiago
(GMT-05:00) America/Bogota	GMT-05:00	-5	(GMT-05:00) America - Bogota
(GMT-05:00) America/Indiana/Indianapolis	GMT-05:00	-5	(GMT-05:00) America - Indianapolis, Indiana
(GMT-05:00) America/New_York	GMT-05:00	-5	(GMT-05:00) America - New York
(GMT-06:00) America/Chicago	GMT-06:00	-6	(GMT-06:00) America - Chicago
(GMT-06:00) America/Mexico_City	GMT-06:00	-6	(GMT-06:00) America - Mexico City
(GMT-06:00) America/Regina	GMT-06:00	-6	(GMT-06:00) America - Regina
(GMT-07:00) America/Chihuahua	GMT-07:00	-7	(GMT-07:00) America - Chihuahua
(GMT-07:00) America/Denver	GMT-07:00	-7	(GMT-07:00) America - Denver
(GMT-07:00) America/Phoenix	GMT-07:00	-7	(GMT-07:00) America - Phoenix
(GMT-08:00) America/Los_Angeles	GMT-08:00	-8	(GMT-08:00) America - Los Angeles
(GMT-08:00) America/Tijuana	GMT-08:00	-8	(GMT-08:00) America - Tijuana
(GMT-09:00) America/Anchorage	GMT-09:00	-9	(GMT-09:00) America - Juneau
(GMT-09:00) America/Juneau	GMT-09:00	-9	(GMT-09:00) America - Juneau
(GMT-09:00) America/Metlakatla	GMT-09:00	-9	(GMT-09:00) America - Juneau
(GMT-09:00) America/Nome	GMT-09:00	-9	(GMT-09:00) America - Juneau
(GMT-09:00) America/Sitka	GMT-09:00	-9	(GMT-09:00) America - Juneau
(GMT-09:00) America/Yakutat	GMT-09:00	-9	(GMT-09:00) America - Juneau
(GMT-09:00) AST	GMT-09:00	-9	(GMT-09:00) America - Juneau
(GMT-09:00) Etc/GMT+9	GMT-09:00	-9	(GMT-09:00) America - Juneau
(GMT-09:00) Pacific/Gambier	GMT-09:00	-9	(GMT-09:00) America - Juneau
(GMT-09:00) Pacific/Marquesas	GMT-09:00	-9	(GMT-09:00) America - Juneau
(GMT-09:00) SystemV/YST9	GMT-09:00	-9	(GMT-09:00) America - Juneau
(GMT-09:00) SystemV/YST9YDT	GMT-09:00	-9	(GMT-09:00) America - Juneau
(GMT-09:00) US/Alaska	GMT-09:00	-9	(GMT-09:00) America - Juneau
(GMT-10:00) America/Adak	GMT-10:00	-10	(GMT-10:00) Pacific - Honolulu
(GMT-10:00) America/Atka	GMT-10:00	-10	(GMT-10:00) Pacific - Honolulu
(GMT-10:00) Etc/GMT+10	GMT-10:00	-10	(GMT-10:00) Pacific - Honolulu
(GMT-10:00) HST	GMT-10:00	-10	(GMT-10:00) Pacific - Honolulu
(GMT-10:00) Pacific/Honolulu	GMT-10:00	-10	(GMT-10:00) Pacific - Honolulu
(GMT-10:00) Pacific/Johnston	GMT-10:00	-10	(GMT-10:00) Pacific - Honolulu
(GMT-10:00) Pacific/Rarotonga	GMT-10:00	-10	(GMT-10:00) Pacific - Honolulu
(GMT-10:00) Pacific/Tahiti	GMT-10:00	-10	(GMT-10:00) Pacific - Honolulu
(GMT-10:00) SystemV/HST10	GMT-10:00	-10	(GMT-10:00) Pacific - Honolulu
(GMT-10:00) US/Aleutian	GMT-10:00	-10	(GMT-10:00) Pacific - Honolulu
(GMT-10:00) US/Hawaii	GMT-10:00	-10	(GMT-10:00) Pacific - Honolulu
(GMT-11:00) Etc/GMT+11	GMT-11:00	-11	(GMT-11:00) Pacific - Midway
(GMT-11:00) Pacific/Midway	GMT-11:00	-11	(GMT-11:00) Pacific - Midway
(GMT-11:00) Pacific/Niue	GMT-11:00	-11	(GMT-11:00) Pacific - Midway
(GMT-11:00) Pacific/Pago_Pago	GMT-11:00	-11	(GMT-11:00) Pacific - Midway
(GMT-11:00) Pacific/Samoa	GMT-11:00	-11	(GMT-11:00) Pacific - Midway
(GMT-11:00) US/Samoa	GMT-11:00	-11	(GMT-11:00) Pacific - Midway
(GMT-12:00) Etc/GMT+12	GMT-12:00	-12	(GMT-12:00) Etc - GMT+12

Relations for Inventory & Video Targeting on Placements

2.119 and up - Videos and Sites in ‘AND relation’

Freewheel allows you to freely configure in which logical relation Site Inventory and Videos are, that you want to target. This means you can set up Bookings to show either for specific Sites OR on Videos, or you could define more precise conditions, like only when this Video is playing on this Site.

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Setup

No specific setup is required.

Version	Old Version 2	New Version Current
Changes made by	Former user	Former user
Saved on	2023-01-04	2023-12-18

Page Comparison

Versions Compared

Key

Challenge

Solution

Freewheel features currently supported by ADvendio:

Current Limitations for the ADvendio - FreeWheel Integration

Flexible Insertion Order and Campaign settings

Limited Time Zone Support (Version 2.99 and up)

Relations for Inventory & Video Targeting on Placements

2.119 and up - Videos and Sites in ‘AND relation’

Setup