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Integrations

Google AdManager, Adswizz, Freewheel, Google Display&Video 360, Datorama, SMART, Xandr

License

Connect

Roles

Product Manager - Product Manager / Sales Support / Marketing ; System Administrator

Challenge

In order to configure your connection to external platforms, you will need to synch certain information between the platforms and ADvendio, in order to use features such as targeting on Campaign Items or Audience Segments.

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The following lists all ids which will be imported into ADvendio by the synch feature. We show the type of import you can select from ADvendio, which IDs will be synched and what they are used for.

Google Ad Manager

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Ad Units

  • Placements

  • Teams

  • Inventory Type

Key Value Data / Audience

  • Keys

  • Values

  • Audience Segments (FIRST_PARTY)

  • Audience Segments (THIRD_PARTY)

  • Audience Segments (SHARED)

4.3.4.4 Key Value / Audience (AdServer) Targeting

Targeting IDs

  • Label

  • Device Manufacturer

  • Mobile Device Submodel

  • Mobile Device

  • Browser

  • Browser Language

  • Device Capability

  • Device Category

  • Operating System

  • Operating System Version

  • Bandwidth Group

  • Mobile Carrier

4.3.4.2 Browser, Device, and Connection Targeting

Geo / Technical Targeting Data

  • Postal Code

  • Country

  • Region

  • City

  • State

  • County

  • Neighborhood

  • Canton

  • Province

  • Territory

  • Autonomous Community

  • Airport

  • Department

  • DMA Region

  • Governorate

  • Municipality¬†

  • Prefecture

  • Union Territory

  • Tv Region

4.3.4.3 Geo and Postal Code Targeting

Video and Content Bundles

  • Video Content

  • Content Bundles

Video Items

4.3.4.7 Video Content Targeting

Video Positions

  • Video Positions

4.3.4.8 Video Position Targeting

Accounts

  • Advertisers

  • Agencies

  • Programmatic Buyers

Google Display & Video 360

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Deals

  • Exchanges

  • Subexchanges

Accounts

  • Advertisers

Geo / Technical Targeting Data

Geo Targeting

Technical Targeting

  • Browsers

  • Device Types

  • Device Category

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

Targeting IDs

  • First Party Audiences

  • Third Party Audiences

  • Google Audiences

4.3.4.4 Key Value / Audience (AdServer) Targeting

Freewheel

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Ad Unit

  • Ad Unit Packages

  • Site

  • Site Group

  • Site Section

Video Content

  • Video

  • Video Group

  • Series

4.3.4.7 Video Content Targeting

Accounts

  • Advertisers

  • Agencies

Xandr (AdServer & SSP)

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Publisher

  • Site*

  • Placement

  • Format

  • Inventory Attribute

  • Media Type

  • Media Subtype

  • Technical Attribute

Sites are also referred to as Placement Groups in the Xandr UI

Geo / Technical Targeting Data

Device Targeting:

  • Device Manufacturer

  • Mobile Device

  • Browser

  • Operating System

  • Brand Company

  • Brand

  • Language

  • Operating System Family

  • Mobile Carrier

Geo Targeting:

  • Country

  • Region

  • City

  • DMA Region

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

Key Value Data / Audience

  • Key

  • Value

  • Audience Segment

  • Audience Segment Value

4.3.4.4 Key Value / Audience (AdServer) Targeting

Accounts

  • Advertisers

Adswizz

Type of Import

Synched Information & IDs

ADvendio Features

Accounts

  • Advertisers

Inventory

  • Publisher¬†

  • Zone

Geo / Technical Targeting Data

Device Targeting

  • Browser

  • Language

  • Tag

  • ThirdPartyAdTagType

Geo Targeting

  • Countries

  • DMA Region

  • ISP

  • MSA Region

  • Region

  • City

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

SMART

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Site,

  • Page,

  • Page Group,

  • Pack,

  • Format

  • AdvertiserExclusionCategory

  • InsertionExclusionCategory

Geo / Technical Targeting Data

Geo Targeting

  • Country

  • State

  • City

Device Targeting

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

AdButler (Available with version 2.148)

Type of Import

Synched Information & IDs

ADvendio Features

Accounts

  • Advertisers

Inventory

  • Publisher

  • Zone

  • Channel

  • VAST Zone

  • VAST Channel

How are IDs stored within ADvendio?

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