5.3.3 Site-based Delivery Data: Feature Overview Page

Owned by Former user (Deleted)
Last updated: 2024-04-12 by Daniel Yañez
2 min read

 

Integrations

Google Ad Manager, Adswizz, Xandr Monetize, Equative, AdButler, Triton

Challenge

The lack of centralized and organized information about Site-based Delivery Data in ADvendio makes it difficult for users to understand its purpose, usage, supported integrations, and acquisition process.

 

Solution

To make it easier for the customers, we have provided simple and clear information about Site-based Delivery Data in ADvendio. Here's what you should know:

 

 

What is Site-based Delivery Data?

Site-based Delivery Data is an optional import feature that allows users to import delivery data from Third Party Systems, grouped by inventory such as sites, publishers, or top-level domains. This data is imported and stored in a dedicated object under the Campaign Item known as Delivery Data.

 

How Site-based Delivery Data is used in ADvendio?

Utilization of Site-based Delivery Data in ADvendio: Site-based Delivery Data serves multiple purposes within ADvendio, including:

  • Detailed performance reporting: you can leverage this data for comprehensive analysis and reporting of campaign performance.

  • Performance Insights on rotation bookings: If you are planning your digital Campaign Items to appear on more than one Website, Our Site-based Delivery Data feature helps you track how well the ad performed on each part of the media inventory.

  • Publisher payout calculations: The data can be utilized to accurately calculate payouts for publishers based on their inventory performance.

  • Accounting features: Site-based Delivery Data supports accounting functionalities within ADvendio, ensuring accurate financial tracking and reporting.

 

 

List of Supported Integrations

Sitebased Delivery Data is currently compatible with the following integrations in ADvendio:

  • Google Ad Manager: Delivery data is grouped by Ad Units, providing insights into specific ad placements

  • Adswizz: Data is grouped by Publishers, allowing for analysis of performance across different publisher platforms

  • Xandr Monetize: Delivery data is grouped by Publishers, enabling comprehensive evaluation of publisher performance

  • Equative: Delivery Data is grouped by Sites

  • AdButler: Data is grouped by Zones, providing insights into specific ad zones or placements

  • Triton: Delivery data is grouped by Publishers, providing analysis of publisher performance

 

How to get Site-based Delivery Data?

To obtain Sitebased Delivery Data in ADvendio, users need to follow these steps:

  • On the App Launcher search for “Administration Setting”

  • In the “Administrator Actions” search for ‘Enable Site-based Delivery Data’.

  • Activate

  • Save

  • Once the setting is activated, schedule the regular Monthly Delivery Reports, which will automatically import the site-based data alongside other delivery data.

    image-20240412-210236.png

 

 

By providing organized information and clear steps on how to utilize Site-based Delivery Data, customers will have a better understanding of its benefits, supported integrations, and the necessary procedures to acquire and use this valuable feature within ADvendio.

Please find more related information on site-based delivery data in the wiki:

5.3.1 What are Delivery Data and Revenue Schedules?

5.3.2 How to schedule and manage Delivery Reports / Programmatic Data Imports from AdServers, SSPs, DSPs (New interface) | Activate Site Base Delivery Data or Daily Delivery Data (optional)

5.3 Revenue Schedule, Delivery Data, and Status Updates

5.3.4 Delivery Data Fields