3.5.4 Which targeting information and inventory IDs will be synched between ADvendio and external systems, what do they mean and how will they be used?

Challenge

In order to configure your connection to external platforms, you will need to synch certain information between the platforms and ADvendio, in order to use features such as targeting on Campaign Items or Audience Segments.

During this process you might ask yourself:

Which of the information are relevant for the integrated platforms like AdServers, DSPs or SSPs?
How are the IDs structured in ADvendio?
For which features are these required?

Solution

The following lists all ids which will be imported into ADvendio by the synch feature. We show the type of import you can select from ADvendio, which IDs will be synched and what they are used for.

Google Ad Manager

Type of Import	Synched Information & IDs	ADvendio Features
Inventory	Ad Units Placements Teams
Key Value Data / Audience	Keys Values Audience Segments (FIRST_PARTY) Audience Segments (THIRD_PARTY) Audience Segments (SHARED)	4.3.4.4 Key Value / Audience (AdServer) Targeting
Targeting IDs	Label Device Targeting: Device Manufacturer Mobile Device Submodel Mobile Device Browser Browser Language Device Capability Device Category Operating System Operating System Version Bandwidth Group Mobile Carrier	4.3.4.2 Browser, Device, and Connection Targeting
Geo / Technical Targeting Data	Geo Targeting: Postal Code Country Region City State County Neighborhood Canton Province Territory Autonomous Community Airport Department DMA Region Governorate Municipality Prefecture Union Territory Tv Region	4.3.4.3 Geo and Postal Code Targeting
Video and Content Bundles	Video Content Content Bundles	Video Items 4.3.4.7 Video Content Targeting
Video Positions	Video Positions	4.3.4.8 Video Position Targeting
Accounts	Advertisers Agencies Programmatic Buyers

Google Display & Video 360

Type of Import	Synched Information & IDs	ADvendio Features
Inventory	Deals Exchanges Subexchanges
Geo / Technical Targeting Data	Geo Targeting Technical Targeting	4.3.4.2 Browser, Device, and Connection Targeting 4.3.4.3 Geo and Postal Code Targeting
Key Value Data / Audience	Frist Party Audiences Third Party Audiences Google Audiences	4.3.4.4 Key Value / Audience (AdServer) Targeting
Accounts	Advertisers

Freewheel

Type of Import	Synched Information & IDs	ADvendio Features
Inventory	Ad Unit Ad Unit Packages Site Site Group Site Section
Video Content	Video Video Group Series	4.3.4.7 Video Content Targeting
Accounts	Advertisers Agencies

Xandr (AdServer & SSP)

Type of Import	Synched Information & IDs	ADvendio Features
Inventory	Publisher Site* Placement Format Inventory Attribute Media Type Media Subtype Technical Attribute Sites are also referred to as Placement Groups in the Xandr UI
Geo / Technical Targeting Data	Device Targeting: Device Manufacturer Mobile Device Browser Operating System Brand Company Brand Language Operating System Family Mobile Carrier Geo Targeting: Country Region City DMA Region	4.3.4.2 Browser, Device, and Connection Targeting 4.3.4.3 Geo and Postal Code Targeting
Key Value Data / Audience	Key Value Audience Segment Audience Segment Value	4.3.4.4 Key Value / Audience (AdServer) Targeting
Accounts	Advertisers

Adswizz

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

Publisher
Zone

Geo / Technical Targeting Data

Device Targeting

Browser
Language
Tag
ThirdPartyAdTagType

Geo Targeting

Countries
DMA Region
ISP
MSA Region
Region
City

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

SMART