Page Comparison

Role

System Administrator; Order Manager - Fulfilment;

External Systems

AdButler

Submit of Media Campaigns / Campaign Items

4.8.1 How to submit Media Campaign and Campaign Items into external systems (AdServers, SSPs, Exchanges)

Submit Campaign Items with or without Quota / Impression Goal (*see table below)

Feature allows to set up Campaign Items in ADvendio and push them to AdButler, while providing the option to push items with or without a Quota (Impression Goal) during the booking process.

Check Availability (Available with version 2.154)

4.4 Check Availability in ADvendio

AdBulter currently only returns available Impressions, not matched impressions see more details: [Mapping] Which ADvendio Objects represent what in AdButler (Connection configuration)

See contending bookings during the Availability Check

4.4.1 Check AdServer Availabilities

https://advendio.atlassian.net/wiki/spaces/SO/pages/3342270465/7.3.5.3+Contending+Ads+Availability+Check+for+AdButler

Contending Ads Reporting shows list of Campaigns booked in AdButler, which are on the same inventory (Zone ID) with the same time frames of the bookings.

Geo/Device Targeting (Available with version 2.154)

4.3.4.3 Geo and Postal Code Targeting

4.3.4.2 Browser, Device, and Connection Targeting

Inventory Targeting

4.20.1.1 Inventory Targeting in Campaign Builder

Delivery Reports

5.3 Revenue Schedule, Delivery Data, and Status Updates

Sitebased Delivery Data

5.3 Revenue Schedule, Delivery Data, and Status Updates

Sitebased Delivery Data will be grouped by Zones / VAST Zones from AdButler

Transfer to ADvendio

3.5.5 Transfer from AdServer / Import Data

Standard Campaigns

Configured via Ad Type

VAST Campaigns

Configured via Ad Type

Placements / Target Zones

Check4.3.4.5 How to configure which inventory to targeting in External Systems? for

Target Zones and

Target Channels

Due to AdButler settings, only a single Zone can be assigned to each ADvendio Campaign Item, please use Channels if you want to configure rotation

Placements / Target Channels

Geo Targets (Available with version 2.154)

Platform Targets (Available with version 2.154)

Placements / Fixed Delivery

Configured via Ad Type

Placements / Auctions

Configured via Ad Type

Placements / Frequency Capping / Activity Limits

4.3.6 Frequency Capping

AdButler currently only supports capping per Day

Placements / Priority

Configured via Ad Type

Ad Items

Currently fixed settings created by ADvendio

We will create dummy AdItems which later have to be adjusted in AdButler to upload the right creatives and formats

Delivery rate type = None

Delivery Pacing = Default (ASAP) + Active QUOTA

If any other option is selected, please use the Default option.

Delivery rate type = Evenly

Delivery Pacing = Smooth Delivery + Active QUOTA

Delivery rate type = As fast as possible

Delivery Pacing = Default (ASAP) + Inactive QUOTA