[Mapping] Which ADvendio Objects represent what in AdButler (Connections configuration)
Role | Order Manager - Fulfilment; Product Management |
External Systems | AdButler |
Challenge
To gain a better understanding of how the integration of AdButler to ADvendio works, you are looking for an overview about which objects in ADvendio, represent which entities in AdButler.
Solution
Here is an overview about what in ADvendio represents what in AdButler
ADvendio Object | AdButler | Purpose / Additional description |
|---|---|---|
Connection ID | Zone |
|
Connection ID | VAST Zone |
|
Connection ID | Channel |
|
Connection ID | VAST Channel |
|
Connection ID | Geo Target |
|
Connection ID | Platform Target |
|
Account (Connection ID) | Advertiser |
|
Campaign Item | Ad Item | Each Campaign Item, will create one Ad Item (as this is required) with dummy settings. In order to manage creatives you can modify this Ad Item directly in AdButler or create additional Ad Items. |
Campaign Item | Zone Assignment (Placement) | Each Campaign will represent either a Zone or Channel assignment. This is sometimes also called Placement in AdButler. You can select the Zone or Channel for your ADvendio Campaign Item via the inventory targeting. Please note: You can only select a single Zone or Channel for your Campaign Item in ADvendio, otherwise the submit to AdButler will not work as expected. |
Campaign Item | Channel Assignment (Placement) | Each Campaign will represent either a Zone or Channel assignment. This is sometimes also called Placement in AdButler. You can select the Zone or Channel for your ADvendio Campaign Item via the inventory targeting. Please note: You can only select a single Zone or Channel for your Campaign Item in ADvendio, otherwise the submit to AdButler will not work as expected. |
Media Campaign | Campaign | The Media Campaign will represent Campaigns in ADvendio. It will provide the name and the advertiser. Please note: AdButler doesn’t support the combination of Standard and VAST bookings in one Campaign. ADvendio will split Media Campaign automatically into Standard and VAST Campaigns in AdButler, if you combine video and display Inventory in one Media Campaign. |
What does ADvendio Check Availability mean?
The information form the ADvendio Check Availability feature, display the following information from AdButler:
Requested Quantity: How many Impressions ADvendio requests (usually based on Campaign Item Quantity)
Matched Quantity: Not supported by AdButler, we show the same information as in available quantity
Available Quantity: The number of impressions for the intended booking as returned by the AdButler API
Share of Voice: How much % of the available impressions will be blocked by the currently requested quantity (this is calculated by ADvendio)
Contending Ads: Contending bookings as returned by AdButler API.
Within AdButler, our integration is using the information that is shown when creating a Zone Assignment for a Campaign, which also considers geo & platform targets for the results.
Setup
There is no further setup required.