[Mapping] Which ADvendio Objects represent what in AdButler (Connections configuration)

Role

Order Manager - Fulfilment; Product Management

External Systems

AdButler

Connection ID

Zone

Connection ID

VAST Zone

Connection ID

Channel

Connection ID

VAST Channel

Connection ID

Geo Target

Connection ID

Platform Target

Account (Connection ID)

Advertiser

Campaign Item

Ad Item

Each Campaign Item, will create one Ad Item (as this is required) with dummy settings.

In order to manage creatives you can modify this Ad Item directly in AdButler or create additional Ad Items.

Campaign Item

Zone Assignment (Placement)

Each Campaign will represent either a Zone or Channel assignment. This is sometimes also called Placement in AdButler.

You can select the Zone or Channel for your ADvendio Campaign Item via the inventory targeting.

Please note: You can only select a single Zone or Channel for your Campaign Item in ADvendio, otherwise the submit to AdButler will not work as expected.

Campaign Item

Channel Assignment (Placement)

Each Campaign will represent either a Zone or Channel assignment. This is sometimes also called Placement in AdButler.

You can select the Zone or Channel for your ADvendio Campaign Item via the inventory targeting.

Please note: You can only select a single Zone or Channel for your Campaign Item in ADvendio, otherwise the submit to AdButler will not work as expected.

Media Campaign

Campaign

The Media Campaign will represent Campaigns in ADvendio. It will provide the name and the advertiser.

Please note: AdButler doesn’t support the combination of Standard and VAST bookings in one Campaign. ADvendio will split Media Campaign automatically into Standard and VAST Campaigns in AdButler, if you combine video and display Inventory in one Media Campaign.