Role | System Administrator; Order Manager - Fulfilment; |
External Systems | AdButler |
Challenge
You are using AdButler as an AdServer and are looking to connect ADvendio to AdButler. Which features of ADvendio are part of the integration and which features of AdButler are supported?
Solution
Incorporating ADvendio Features in the AdButler Integration:
ADvendio Feature | Documentation | Additional Comment |
|---|---|---|
Submit of Media Campaigns / Campaign Items | ||
Submit Campaign Items with or without Quota / Impression Goal (*see table below) | Feature allows to set up Campaign Items in ADvendio and push them to AdButler, while providing the option to push items with or without a Quota (Impression Goal) during the booking process. | |
Check Availability (Available with version 2.154) | AdBulter currently only returns available Impressions, not matched impressions see more details: [Mapping] Which ADvendio Objects represent what in AdButler (Connection configuration) Check Availability is currently only supported when using single Zones in AdButler, find more information in the limitations section below | |
See contending bookings during the Availability Check | Contending Ads Reporting shows list of Campaigns booked in AdButler, which are on the same inventory (Zone ID) with the same time frames of the bookings. | |
Geo/Device Targeting (Available with version 2.154) | ||
Inventory Targeting | AdButler items allow only one inventory targeting selected this means the User Interface will not allow adding more. | |
Delivery Reports | ||
Sitebased Delivery Data | Sitebased Delivery Data will be grouped by Zones / VAST Zones from AdButler | |
Transfer to ADvendio |
AdButler features currently supported by ADvendio
AdButler Feature | How to use it? | Additional Comment |
|---|---|---|
Standard Campaigns | Configured via Ad Type | |
VAST Campaigns | Configured via Ad Type | |
Placements / Target Zones | Check4.3.4.5 How to configure which inventory to targeting in External Systems? for Target Zones and Target Channels | Due to AdButler settings, only a single Zone can be assigned to each ADvendio Campaign Item, please use Channels if you want to configure rotation |
Placements / Target Channels | ||
Geo Targets (Available with version 2.154) | ||
Platform Targets (Available with version 2.154) | ||
Placements / Fixed Delivery | Configured via Ad Type | |
Placements / Auctions | Configured via Ad Type | |
Placements / Frequency Capping / Activity Limits | AdButler currently only supports capping per Day | |
Placements / Priority | Configured via Ad Type | |
Ad Items | Currently fixed settings created by ADvendio | We will create dummy AdItems which later have to be adjusted in AdButler to upload the right creatives and formats |
Submission of Campaign Items with and without Quota Mapping through Adbutler
ADvendio | AdButler | Comments |
|---|---|---|
Delivery rate type = None | Delivery Pacing = Default (ASAP) + Active QUOTA | If any other option is selected, please use the Default option. Important NOTE: In ADvendio you do not choose Quota, it is associated with the delivery rate type. |
Delivery rate type = Evenly | Delivery Pacing = Smooth Delivery + Active QUOTA | Important NOTE: In ADvendio you do not choose Quota, it is associated with the delivery rate type. |
Delivery rate type = As fast as possible | Delivery Pacing = Default (ASAP) + Inactive QUOTA | Important NOTE: In ADvendio you do not disable Quota, it is done with the delivery rate type. |
Current Limitations for the ADvendio - AdButler Integration
Please note that due varying capabilities of integrated systems or bigger differences in the structure, some ADvendio features might have some limitations.
Inventory Targeting of multiple Zones
Zones in AdButler represent the placement of your ad on a website. Typically these Zones represent a single ad space and creative size.
As with the structure of AdButler, the booking relevant information (like start and end date, the desired number of impressions, and the priority) is defined on a Zone Assignment, where you select a single Zone. If you want to target multiple Zones, you will have to use a Channel. These channels need to be set up in AdButler and can then be imported to ADvendio.
ADvendio Campaign Items do not support the selection of multiple Zones (as seen in the screenshot above) or the selection of multiple Channels. If you select those we can not guarantee that the right booking will arrive in AdButler. Please use a Channel instead if you want to target rotations.
Check Availability
Currently, the API of AdButler only supports availability checks based on Zones. If your ADvendio Campaign Item should include Channels or VAST Zones instead, the Check Availability feature might return an error message similar to this:
This is a limitation by the API of AdButler, please contact your AdButler Account Manager if you are interested in these capabilities.
Geo / Device Targeting
Documentation on the Geo and Platform Target Capabilities of AdButler will follow soon!
Currently Planned enhancements for the AdButler Integration:
Usage of Geo Targets and Platform Targets for Campaign Items
Check Availability
Creative Upload (currently in our backlog, if you are interested please contact your technical account manager or our customer success team)