Integrations | Google Ad Manager, Google Display & Video 360, Freewheel, Xandr, Adswizz, Equativ, AdButler, Facebook, Linkedin |
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License | Connect |
Roles | Product Manager - Product Manager / Sales Support / Marketing ; System Administrator |
Challenge
In order to configure your connection to external platforms, you will need to synch certain information between the platforms and ADvendio, in order to use features such as targeting Campaign Items or Audience Segments.
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The following lists all ids which will be imported into ADvendio by the synch feature. We show the type of import you can select from ADvendio, which IDs will be synched and what they are used for.
Google Ad Manager
Type of Import | Synched Information & IDs | ADvendio Features |
---|---|---|
Inventory |
| |
Key Value Data / Audience |
| |
Targeting IDs |
| |
Geo / Technical Targeting Data |
| |
Video and Content Bundles |
| Video Items |
Video Positions |
| |
Accounts |
|
Google Display & Video 360
Type of Import | Synched Information & IDs | ADvendio Features |
---|---|---|
Inventory |
| |
Accounts |
| |
Geo / Technical Targeting Data | Geo Targeting Technical Targeting
| |
Targeting IDs |
|
Freewheel
Type of Import | Synched Information & IDs | ADvendio Features |
---|---|---|
Inventory |
| |
Video Content |
| |
Accounts |
|
Xandr (AdServer & SSP)
Type of Import | Synched Information & IDs | ADvendio Features |
---|---|---|
Inventory |
*Sites are also referred to as Placement Groups in the Xandr UI | |
Geo / Technical Targeting Data | Device Targeting:
Geo Targeting:
| |
Key Value Data / Audience |
| |
Accounts |
|
Adswizz
Type of Import | Synched Information & IDs | ADvendio Features |
---|---|---|
Accounts |
| |
Inventory |
| |
Geo / Technical Targeting Data | Device Targeting
Geo Targeting
| |
Audience Data (including publisher data, advertiser data and Adswizz offered audience data) |
|
Equativ
Type of Import | Synched Information & IDs | ADvendio Features |
---|---|---|
Inventory |
| |
Geo / Technical Targeting Data | Geo Targeting
Device Targeting
|
AdButler (Available with version 2.148)
Type of Import | Synched Information & IDs | ADvendio Features |
---|---|---|
Accounts |
| |
Inventory |
|
Facebook (Available with version 2.158)
Type of Import | Synched Information & IDs | ADvendio Features |
---|---|---|
Accounts |
| |
Audience Segment |
| |
Creative |
| |
Device |
| |
Geo / Technical Targeting Data | Geo Targeting
| |
Image Content |
| |
Inventory |
| |
Video Content |
|
Linkedin (Available with version 2.164)
Type of Import | Synched Information & IDs | ADvendio Features |
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Accounts |
| |
Key Value Data |
|
Amazon DSP (Pilot Integration, visit this page for more information)
Type of Import | Synched Information & IDs | ADvendio Features |
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Accounts |
| Advertiser IDs and Names to match them with Salesforce Account Data. |
How are IDs stored within ADvendio?
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