8.1.6 Switch to a new AdServer

Owned by Nicole Jünger
Last updated: 2018-06-06 by Former user (Deleted)
2 min read

If you are planning to switch to a new AdServer this page will give you some tips and the steps to allow a successful change.

1. Media Campaigns

You should follow one of these approaches for your Media Campaigns to enable a clear start of your new AdServer.

  1.  Fix Start and End of Campaigns
    1. You may set all Media Campaigns connected to your old AdServer to a fix end date.
    2. The Media Campaigns connected to your new AdServer should be set to a fix start date to be able to have a clear start.
  2. Let all Campaigns connected to the old AdServer run out and start all new Campaigns in the new AdServer.
  3. You have the possibility to use a mixed version of point 1 and point 2.

2. Steps to Switch 

  1. Setup a new AdServer Login (for more information take a look at 7.3.1 Create a Connection with a Third Party System (e.g. AdServer, DSP, SSP)).
  2. Transfer Data from the AdServer (for more information take a look at 7.3.2 Transfer Data from the AdServer).
  3. Setup new Ad Types with the record type of the new AdServer and link them to the according AdServer Login.
  4. Transfer and manage Key Values (for more information take a look at 3.5.5.1 Import Key Value / Audience Segment Targeting).
  5. Create new Ad Specs (for more information take a look at 3.1.1 Ad Specs).
    1. Link these new Ad Specs to the AdServer IDs (for more information take a look at 3.2.1 Create Ad Spec, Ad Price, and link to AdServer).
    2. Create new Ad Prices or you may use the existing ones and update them with Dataloader.
  6. Deactivate/Delete the old Ad Prices, Ad Specs and Ad Types
    1. If they were used in the past you can deactivate them (for more information take a look at 3.1.9 Active and inactive inventory items).
    2. If they were never in use you can delete them.