Challenge

If you have to add the same combination of key values to many of your line items, it can become a repetitive and time-consuming task.

Solution

To save time and effort, you can use the feature of creating your own presets for the key values and reuse them in the media configuration. Here's how to do it:

How to Create and Modify Presets

• Open the KeyValue/Segment Presets Wizard by searching for KeyValue/Segment in the App Launcher (also listed on the Overview Page)

Open

• This will open a new page :

Open

Data to use when filling in Key Value Segment Preset fields:

• KeyValue/Segment Preset Name: provide it with a good readable name, so that your customers can understand what you are targeting. This shows up on your PDF if you choose to list key values. Please do NOT use Brackets or other special characters in your naming

• Connection: Select your Connect/ AdServer login 

• Record Type: Choose between AudienceSegments or KeyValues options (if using Freewheel and Xandr)

• Valid from / Valid Until: Enter the validity period. The Valid from and Valid until fields are taken into account during selection in the Campaign Builder and Media Configuration.

  The logic evaluates the date of today and cleans the list of Targeting Sets which can't be selected based on their validity. Only valid sets are shown in the UI.

• Active: Check this box to activate

Google Ad Manager (GAM) steps for KeyValue/Segment Preset Wizard

After opening the KeyValue/Segment Presets Wizard from the App Launcher:

• Provide KeyValue/Segment Preset Name

• Choose Google Ad Manager Connection

• Select Valid From and Valid Until dates

• Tick Active checkbox

Select Key Values/Audience Segments for GAM

How you can add your Key Values / Audience Segments:

Option A: On the left side menu under the drop-down select Add KeyValue or Add Audience segment, in the search bars select your Segment and your Value. Use the Add Group button if more options are needed

Option B: On the right side menu select from the Keys or AudienceSegments tree option and select your Segment and Value or your Keys and Value

Option C: On the right side menu use the Search option, select the drop-down menu between Key Values or Audience Segments and type your keyword and search for it

On the left-hand side you will have the following options: Edit and Delete Group as well as you can Add Key value and Add Audience Segment.

Xandr, Freewheel Steps for KeyValue/Segment Preset Wizard

After opening the KeyValue/Segment Presets Wizard from the App Launcher:

• Provide KeyValue/Segment Preset Name

• Choose Freewheel or Xandr Connection type

• Select Valid From and Valid Until dates

• Select Record Type AudienceSegments or KeyValues

• Tick Active checkbox

Select Audience Segments

How you can add your Audience Segments:

Option A: On the left side menu under the drop-down select Add Audience segment, in the search bars select your Segment and your Value. Use the Add Group button if more options are needed

Option B: On the right side menu from AudienceSegments tree option select your Segment and Value

Option C: On the right side menu use the Search option and type your keyword

On the left-hand side you will have the following options: Edit and Delete Group.

Select KeyValues

How you can add your Key Values:

Option A: On the left side menu under the drop-down select Add Key Value, in the search bars select your Key and your Value. Use the Add Group button if more options are needed.

Option B: On the right side menu from the Key tree option select your Key and Value

Option C: On the right side menu use the Search option and type your keyword

On the left-hand side, you will have the following options: Edit and Delete Group.