Page Comparison

Integrations	Google Ad Manager, Google Display & Video 360, Freewheel, Xandr, Adswizz, Equativ, AdButler, Facebook, Linkedin
License	Connect
Roles	Product Manager - Product Manager / Sales Support / Marketing ; System Administrator

Challenge

In order to configure your connection to external platforms, you will need to synch certain information between the platforms and ADvendio, in order to use features such as targeting Campaign Items or Audience Segments.

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The following lists all ids which will be imported into ADvendio by the synch feature. We show the type of import you can select from ADvendio, which IDs will be synched and what they are used for.

Google Ad Manager

Type of Import	Synched Information & IDs	ADvendio Features
Inventory	Ad Units Placements Teams Inventory Type
Key Value Data / Audience	Keys Values Audience Segments (FIRST_PARTY) Audience Segments (THIRD_PARTY) Audience Segments (SHARED)	4.3.4.4 Key Value / Audience (AdServer) Targeting
Targeting IDs	Label Device Manufacturer Mobile Device Submodel Mobile Device Browser Browser Language Device Capability Device Category Operating System Operating System Version Bandwidth Group Mobile Carrier	4.3.4.2 Browser, Device, and Connection Targeting
Geo / Technical Targeting Data	Postal Code Country Region City State County Neighborhood Canton Province Territory Autonomous Community Airport Department DMA Region Governorate Municipality Prefecture Union Territory Tv Region	4.3.4.3 Geo and Postal Code Targeting
Video and Content Bundles	Video Content Content Bundles	Video Items 4.3.4.7 Video Content Targeting
Video Positions	Video Positions	4.3.4.8 Video Position Targeting
Accounts	Advertisers Agencies Programmatic Buyers

Google Display & Video 360

Type of Import	Synched Information & IDs	ADvendio Features
Inventory	Deals Exchanges Subexchanges
Accounts	Advertisers
Geo / Technical Targeting Data	Geo Targeting Technical Targeting Browsers Device Types Device Category	4.3.4.2 Browser, Device, and Connection Targeting 4.3.4.3 Geo and Postal Code Targeting
Targeting IDs	First Party Audiences Third Party Audiences Google Audiences	4.3.4.4 Key Value / Audience (AdServer) Targeting

Freewheel

Type of Import	Synched Information & IDs	ADvendio Features
Inventory	Ad Unit Ad Unit Packages Site Site Group Site Section
Video Content	Video Video Group Series	4.3.4.7 Video Content Targeting
Accounts	Advertisers Agencies

Xandr (AdServer & SSP)

Type of Import	Synched Information & IDs	ADvendio Features
Inventory	Publisher Site* Placement Format Inventory Attribute Media Type Media Subtype Technical Attribute *Sites are also referred to as Placement Groups in the Xandr UI
Geo / Technical Targeting Data	Device Targeting: Device Manufacturer Mobile Device Browser Operating System Brand Company Brand Language Operating System Family Mobile Carrier Geo Targeting: Country Region City DMA Region	4.3.4.2 Browser, Device, and Connection Targeting 4.3.4.3 Geo and Postal Code Targeting
Key Value Data / Audience	Key Value Audience Segment Audience Segment Value	4.3.4.4 Key Value / Audience (AdServer) Targeting
Accounts	Advertisers

Adswizz

Type of Import	Synched Information & IDs	ADvendio Features
Accounts	Advertisers
Inventory	Publisher Zone
Geo / Technical Targeting Data	Device Targeting Browser Language Tag ThirdPartyAdTagType Geo Targeting Countries DMA Region ISP MSA Region Region City	4.3.4.2 Browser, Device, and Connection Targeting 4.3.4.3 Geo and Postal Code Targeting
Audience Data (including publisher data, advertiser data and Adswizz offered audience data)	Audience Segment Audience Segment Value	4.3.4.4 Key Value / Audience (AdServer) Targeting

7.3.11.2 Adswizz

[Targeting] of Audience Segment

Targeting

for AdsWizz

Equativ

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

Site,
Page,
Page Group,
Pack,
Format
AdvertiserExclusionCategory
InsertionExclusionCategory

Geo / Technical Targeting Data

Geo Targeting

Country
State
City

Device Targeting

Browsers
Device Types

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

AdButler (Available with version 2.148)

Type of Import	Synched Information & IDs	ADvendio Features
Accounts	Advertisers
Inventory	Publisher Zone Channel VAST Zone VAST Channel

Facebook (Available with version 2.158)

Type of Import	Synched Information & IDs	ADvendio Features
Accounts	Advertiser
Audience Segment	Custom Audiences
Creative	Ad Creative
Device	User Device User Os
Geo / Technical Targeting Data	Geo Targeting Country Region City Language	4.3.4.2 Browser, Device, and Connection Targeting 4.3.4.3 Geo and Postal Code Targeting
Image Content	Ad Image
Inventory	Audience Network Position Device Platform Facebook Position Instagram Position Messenger Position Page Promoted Page Publisher Platform
Video Content	Ad Video	4.3.4.7 Video Content Targeting

Linkedin (Available with version 2.164)

Type of Import	Synched Information & IDs	ADvendio Features
Accounts	Advertisers
Key Value Data	Key Values	4.3.4.4 Key Value / Audience (AdServer) Targeting

Amazon DSP (Pilot Integration, visit this page for more information)

Type of Import	Synched Information & IDs	ADvendio Features
Accounts	Advertisers	Advertiser IDs and Names to match them with Salesforce Account Data.

How are IDs stored within ADvendio?

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Versions Compared

Old Version 15

New Version Current

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