Names longer than 80 characters in Buying Order Names & Buying Item, how to traffic them - External Reference No.

Previously in the Media Buying module, you entered the names of your orders and items via the salesforce default Buying Order Name and Buying Item Name fields. This has a limitation of 80 characters, due to platform restrictions.

We’ve added an alternative approach so that you can manage and traffic names that are longer to your external Media Buying Platforms.

Your internal Naming Convention for bookings might require a certain length or format, which is not possible with the Salesforce Standard fields. To allow you to use up to 255 characters, you can use a new field on Buying Order and Buying Item

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The Field External Reference No. can be used to define the Name of your Order and Item. During the Submit to external Media Buying Platforms, ADvendio will use the value from External Reference No. as Order Name and Item Name.

If the field is empty, our integration will fall back to the default Buying Order Name or Buying Item Name