[TikTok] Targeting Component for TikTok Integration
- Keti Katsitadze
Targeting is now available at the Buying Item level for TikTok record types, with enhanced functionality for Inventory targeting.
To access the Buying Order Targeting component for TikTok:
In Campaign Item, access Buying Orders, select an existing Buying Order or press "New" to create one.
You will see the Targeting Component tab displayed under Buying Orders Creation next to the "Standard" tab.
Select the necessary targeting under Buying Item.
Press "Save."
TikTok Targeting Categories:
The following targeting categories are now supported for TikTok Buying Items:
Category | Sub-Category | Comments |
|---|---|---|
Inventory | Pixel | - |
Inventory | Optimization Event | Pixel must be shown as parent of Optimization Event |
Account | Advertiser | - |
Geo | Country | - |
Geo | Province | - |
Geo | City | - |
Geo | DMA | - |
Inventory Targeting: Pixel and Optimization Events
When navigating to the "Inventory" category within the targeting menu, the "Pixel" sub-category will be available.
Expanding a Pixel will display the two related Optimization Events.
Users can select only one Optimization Event per Pixel.
The system will prevent the selection of more than one Optimization Event per Pixel.
Account and Geo Targeting
The behavior for "Account" and "Geo" targeting categories remains consistent with the existing implementation.
Based on the TikTok record type, these specific categories and sub-categories will appear in the Targeting Tab, displaying the relevant targeting for that connection.
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