# 7.2.7.5 Use Cases

Constant Quantity | Maximum Applicability Unit | Function | Example(s) |
---|---|---|---|

None | none | (Default "Quantity" is chosen) | refer to "Quantity" |

Quantity | Day | Compares the sum of all offered/booked quantities of the campaign items to the maximum applicability (Availability). The Quantity of an Item will be divided evenly among the number of days the Campaign Item is booked. | Example 1: Your CPM campaign item can be sold 100.000 per Day. Your Campaign Item is booked for four days with a Quantity of 40.000. The Booking Calendar now divides the Quantity among the four days (10.000 per day). This means you still have 90.000 Impressions available per day. Example 2: You have a Product sold on a Cost per Day basis (CPD). You have 5 Ads available per day. You now book a Campaign Item for five Days, with a Quantity of 5 (1 for each day, as the cost are per day booked). The Booking Calendar now has 1 Booked for each of the five days. You still have 4 Ads available each day. |

Quantity | Week | Compares the sum of all offered/booked quantities of the campaign items to the maximum applicability (Availability). The quantity of an Item will be divided evenly among the number of weeks the campaign item is booked. | You have a product sold on a Cost per Week basis (CPW). You have 1 Ad available per Week. You book a Campaign Item from Monday until Sunday of the following Week (Starting Day of the Week is set to Monday in the Booking Calendar/User Locale). The Quantity is set to 2 because the cost are per week booked. The Booking Calendar now has 1 Booked for each week of the two weeks. The item is sold out for both weeks with no inventory left available. |

Quantity | Month | Compares the sum of all offered/booked quantities of the campaign items to the maximum applicability (Availability). The quantity of an Item will be divided evenly among the number of months the campaign item is booked. | You have a product sold on a Cost per Month basis (CPMo). You have 5 Ads available per Month. You book a Campaign Item from the 1st of January until the 28th of February. The Quantity is set to 4 because the cost are per month. You now have 2 booked for January and February and still 3 Ads available for both months. |

Guaranteed AI | Day | Compares the sum of all offered/booked guaranteed Ad Impressions of the campaign items to the maximum applicability (Available AdImpressions). | Your online ad slot has a daily potential of 100.000 AdImpressions (=maximum applicability). You already have sold (booked) a campaign with 60.000 Guaranteed AdImpressions, which leaves 40.000 AdImpressions available for another customer. |

Frequency | Day | Compares the sum of all offered/booked frequencies of the campaign items to the maximum applicability (Max. Frequency). | My radio ad slot has a maximum frequency of 20 ads. The advertiser likes to send their ad twice (frequency = 2, quantity = 1). That leaves 18 open slots. |

Runtime Campaign Item | N/A | This setting ignores the maximum applicability unit set and always compare the booked/offered quantity of a campaign item to the maximum applicability (Availability). | Your product is sold for example always for a period of three days with a fixed price for each unit sold for three days. You have 10 units available per day. Your campaign item is booked from Monday until Wednesday with a quantity of 2 (as you sold 2 units for three days). The Booking Calendar will now have 2 booked for each day from Monday until Wednesday. Leaving you with 8 units available for each of those days. |

Quantity | Quarterly | The quantity of an item will be divided evenly among the number of Quarters the campaign item is booked for. | You can sells sponsorship packages per quarter, so that you can use the quarterly view to see on the booking calendar whats been booked per quarter. |

Quantity | Yearly | The quantity of an item will be divided evenly among the number of years the campaign item is booked for. | For OOH you could be selling your inventory through yearly commitments, so this enables you to see a view for the next few years. |

Attention:

- If any of these values are missing contact your administrator.
- Ad Prices with a Maximum Applicability Unit of
**week**,**month, quarter, or year**will only appear if the time column in the Booking Calendar is set to**same**and not in the day-view. - You can also define those values on the
**Content**and**AdSpec**Object. (If some fields are not visible, you have to edit the corresponding page layout.) - Make sure that your Campaign Line Item also has the
**exclusive checkbox**marked. This should work automatically if you pick out an exclusive Ad price but automatically imports or other processes might miss it.